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Rudy Mancuso To Direct 'Black Mirror' Promo Series With Lele Pons, Jeff Wittek, Others  

Ahead of Black Mirror's fifth season premiere, slated for June 5, Netflix has tapped several top Latinx YouTube stars to promote the futuristic thriller. Shots-repped... Visit Tubefilter for more great stories.

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2019-05-24 17:30:42



BuzzFeed's Viral Tasty Brand Dives Deeper Into Long-Form Shows With 'Making It Big' (Exclusive)  

BuzzFeed's viral food brand Tasty is continuing its foray into long-form programming with a new show and a returning hit arriving on its YouTube channel this Saturday. And Jody Tixier, Tasty's supervising video producer, says that the shows are part of BuzzFeed's broader strategy of creating more episodic series across Facebook and YouTube this year. "Tasty revolutionized food media by popularizing the short-form top down recipe video format," Tixier tells Tubefilter. "While top-down re...

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2019-05-24 16:43:04



High School Students Are Making College Decision Reaction Videos (And They're Good)  

Commitment and signing videos have long been part of college sports recruiting -- especially football and basketball -- with top prospects creating a ton of social media buzz around the video documentation of their decisions about which house of higher learning they'll attend. The stakes for these videos having seemingly gotten higher and more produced over time as the act has grown from simply announcing the team you'd sign with by way of national TV to publishing videos around your commitmen...

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2019-05-24 06:40:24



Snap Poaches Google, YouTube Vet Oona King To Serve As VP Of Diversity And Inclusion  

Snap has poached Google's Oona King to serve as its first-ever VP of diversity and inclusion. The hire is part of a wide-ranging revamp of Snap's top executive team, Variety reports, and marks the first appointment by Snap's new chief people officer Lara Sweet. In a memo to staffers, Sweet said that King's hire will serve to "ensure Snap's employee culture represents the diversity of our global users," as well as to "make Snap a more diverse and inclusive company at all levels."...

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2019-05-24 03:46:30



Instagram Adds Horizontal Video Support For IGTV 1 Year After Launch  

Instagram is softening its stance on one of the most distinguishing factors of episodic video hub IGTV. The platform, which launched roughly one year ago, whereupon it was seen by many as a YouTube competitor -- albeit with vertical videos -- will now let users upload horizontal videos as well. Techcrunch notes that the addition arrives after creators have been slow to migrate to the platform, given that the vertical format is tough to re-purpose elsewhere. Landscape videos will be able to be

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2019-05-24 03:20:10



Chrissy Teigen Will Reign In Quibi's 'Judge Judy'-Esque Reality Series 'Chrissy's Court'  

The court of honorable cookbook queen and Twitter sass master Chrissy Teigen is now in session. Jeffrey Katzenberg's shortform startup Quibi has brought in Teigen to star in Judge Judy-esque reality series Chrissy's Court, Variety reports. Teigen, a model and influencer who has 11.2 million followers on Twitter and 24.1 million on Instagram, isn't actually a judge, but she'll preside over real-life small claims cases where the folks involve agree to abide by her rulings. Visit Tubefilt...

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2019-05-24 02:39:17



Stephen Colbert Adventures With 'Critical Role' Lead Matt Mercer, Raises $71,000+ For Charity  

Comedian, late-night host, and noted fantasy enthusiast Stephen Colbert joined up with Critical Role dungeon master Matthew Mercer to raise more than $72,000 for today's Red Nose Day, an effort to end child poverty around the world. Mercer usually wrangles a handful of players for Critical Role, his popular, long-running, and & Dragons series. However, for this special — which was prefilmed and debuted today on YouTube — Colbert was the sole play...

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2019-05-24 01:37:46



Insights: Remaking Education To Inspire And Engage An Influencer-Fueled World  

I sat down this week with Dr. Fiorella Terenzi, an astrophysicist who's single-handedly trying to make education far more interesting and relevant for hundreds of college students. And boy, does higher education need the help these days, amid admissions scandals, skyrocketing tuition, billionaire dropouts, endless distractions, and seemingly everyone's burning ambition to become an influencer. But Terenzi believes that being a student "is a way to find what they like, who they are. A lot of yo

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2019-05-24 01:05:16



Facebook Reportedly Testing New Instagram Dashboard Within Its Creator Studio Tool  

Facebook is reportedly readying a new analytics dashboard for Instagram creators, which would live within the Facebook Creator Studio tool. Creator Studio is a desktop... Visit Tubefilter for more great stories.

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2019-05-23 15:36:32



'Hot Ones' Taps Antacid Brand Tums As Official Sponsor Of Season 9  

Complex Networks-owned food vertical First We Feast has tapped Tums to serve as the official season nine sponsor for its flagship Hot Ones series. It's a clever move for the antacid brand, given that Hot Ones sees A-list celebrities sitting down for intimate interviews with host Sean Evans while eating 10 progressively spicier chicken wings. Perhaps most pertinently, the brand will be promoting its latest launch -- Tums Chewy Bites With Cooling Sensation -- which purports to have a cooling ...

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2019-05-23 13:16:16



FaZe Clan's Contract With Tfue Leaks, FaZe Banks Acknowledges Its Terms Are “Horrible” For Gamers  

Gaming and entertainment collective FaZe Clan's contract with popular Fortnite pro Tfue, who joined the organization in April 2018, has been leaked in the midst of the pair's combustive legal battle. Tfue (whose real name is Turner Tenney) filed suit against FaZe Clan on Monday, claiming that in the year he's been with the organization, it's held him back professionally and not paid him money due from sponsorship deals. The suit also alleges FaZe Clan's contracts with gamers are rest...

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2019-05-23 11:08:50



Grace Helbig, Mamrie Hart, Griffin McElroy To Headline RTX's Comedy Programming  

Rooster Teeth's Austin, Texas-based convention RTX has announced this year's comedy programming. The lineup features the cast of CollegeHumor's Dimension 20 (with special guest Griffin McElroy), YouTubers Mamrie Hart and Grace Helbig with their podcast This Might Get Weird, and an exclusive early screening of Stuber, 20th Century Fox's upcoming comedy starring Dave Bautista and Kumail Nanjiani. RTX -- which is in its ninth year -- takes place July 5 to 7. Comedy programming kicks off ...

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2019-05-23 09:40:52



YouTube Millionaires: 'The Mean Kitty' Is YouTube's Most Beloved Cat  

Cory Williams' cat is famous. There are few things the internet loves more than feline furballs, but when Williams uploaded "The Mean Kitty Song" (below) to then-fledgling YouTube in 2007, he didn't expect it to go viral. But it did. Like, it really did. Today, "The Mean Kitty Song," starring Williams' cat Sparta, has been viewed 90 million times, making it the third most-watched cat video on all of YouTube. Visit Tubefilter for more great stories.

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2019-05-23 09:38:43



New Collab Study Finds YouTube Viewership Has Dramatically Shifted Toward TV Screens  

A new study by digital entertainment studio Collab -- which furnishes rights management, ad sales, and other services for a slew of top digital stars -- has revealed that more and more YouTube viewership is taking place on TV screens. Collab analyzed 60 million of its unique YouTube views, comparing viewing patterns from 2016 to 2018, ultimately concluding that total viewing time spent on TV screens and OTT services grew by 272% in that time frame. Furthermore, this increase jumped to 455% whe...

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2019-05-23 07:18:18



Snapchat Bans Adult Entertainment Company's X-Rated Lenses  

Despite its long-running reputation as a handy app to send private photos that self-destruct, Snapchat doesn't want your nudes. Or, at least, it doesn't want nudes from adult entertainment company Naughty America, which recently rolled out a series of X-rated augmented reality Snapchat lenses to promote its products. Snapchat deleted the lenses -- which superimposed NSFW, holographic images of porn stars who've worked with Naughty America over photos of rooms -- on the same day Naughty A...

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2019-05-23 03:24:37



Creators Going Pro: Stan Prokopenko And His Team Use YouTube To Teach Art Students Around The World — And Make A Living Doing It  

Stan Prokopenko started with a website. After graduating art school Watts Atelier and sticking around for another five years to teach the students following in his footsteps, Prokopenko wanted to reach more artists in training. Figuring out how to do it was the tricky part. He launched a website in 2009, and used it to post written and illustrated lessons instructing denizens of the internet on art essentials like anatomy and perspective. He even earned advertising money from the site -- but no

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2019-05-23 01:23:11



Jukin Media Names AOL And PopSugar Vet Liz Ryan Head Of Sales  

Jukin Media, the user-generated video giant whose owned and operated brands like People Are Awesome, FailArmy, and The Pet Collective reach 180 million followers globally, has announced its first senior executive in New York City. Liz Ryan, who has formerly held roles at AOL, PopSugar, and Publishers Clearing House, has been named Jukin's head of sales. In this position, Ryan will lead Jukin's ad sales organization for its owned-and-operated brands. Jukin said that its properties -- which ...

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2019-05-23 01:05:05



YouTube Sets Sights On Primetime Emmy Nods For Will Smith, 'Cobra Kai', 'Wayne'  

In 2013, YouTube took home a technical Emmy Award for handling the onslaught of content uploaded to the site every day. That said, since dipping its toes in the original content waters, the video giant has yet to be recognized -- despite the previously-stated aspirations of global programming head Susanne Daniels. To be fair, YouTube Originals did nab six Daytime Emmy Award nominations in 2018, though that ceremony is far less prestigious than the Primetime Emmy Awards, which is considered th...

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2019-05-22 13:29:23



YouTube Cracks Down On Videos Instructing Viewers To Ingest Bleach As 'Miracle' Medical Cure  

YouTube, which has taken great pains in recent months to crack down on both conspiracy theories and videos that encourage bodily harm, is now removing content that claims drinking bleach can cure autism, cancer, malaria, and a host of other diseases. The conspiracy theory was being peddled on YouTube by a self-proclaimed "archbishop" named Jim Humble, reports Business Insider, as well as others. Hundreds of videos have been made on the subject, and clips by the top 20 proponents of the cons...

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2019-05-22 13:29:22



Billie Eilish, Ava Max Talk Mental Health Stigma In Ad Council's Latest 'Seize The Awkward' Campaign  

May is Mental Health Awareness Month, so it's fitting that today the Ad Council debuted the latest installment of its Seize The Awkward campaign. The ongoing campaign, which launched in January 2018, partners with popular YouTubers to encourage teens to have frank -- and sometimes awkward -- conversations with one another if they're experiencing mental health struggles. The digital stars featured in today's installment, which specifically targets suicide prevention, are both singer-so...

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2019-05-22 09:09:19



Jaclyn Hill, Who Has Proven Her Retail Prowess, To Launch Namesake Beauty Brand  

After long teasing the creation of a proprietary makeup brand -- and being credited with launching blockbuster product collabs with Becca and Morphe, paving the way for other players in the space -- Jaclyn Hill is launching Jacyln Hill Cosmetics later this month. Thus far, Hill has been somewhat mum on the project, save for the launch of a dedicated website and Instagram page containing a few teaser videos featuring a diamond motif -- including Hill swinging on a giant diamond. The tagline for...

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2019-05-22 08:48:50



Courtney Carter's Carter Media Group Taps Lauren Elias As Latest Talent Manager (Exclusive)  

Carter Media Group (CMG) -- the management and media company founded by Courtney Carter that reps YouTube star Liza Koshy, culinary artist collective Ghetto Gastro, comedian and writer Matt Bellassai, and cultural and political strategist Carri Twigg -- has brought on Lauren Elias as its newest (and first, in addition to Carter) talent manager. Visit Tubefilter for more great stories.

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2019-05-22 04:58:20



Amazon Taps 'Game Of Thrones' EP Bryan Cogman For 'Lord Of The Rings' Prequel  

Amazon has tapped one of the hottest creatives in TV for its forthcoming Lord Of The Rings prequel series. Bryan Cogman, who has worked on the HBO fantasy epic Game Of Thrones for the past eight seasons -- starting out as an assistant to showrunners David Benioff and D.B. Weiss and rising to the role of co-executive producer -- has joined the Lord Of The Rings project, Deadline reports. Cogman -- who wrote 11 episodes of the recently-concluded Thrones, which is more than any writer other than ...

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2019-05-22 04:42:57



Digital Talent Agency Gleam Futures Launches Creator-Brand Marketing Firm Gleam Solutions  

U.K. talent management company Gleam Futures has launched consulting business Gleam Solutions. Gleam Futures, which is majority-owned by ad giant Dentsu, was founded in 2010 and represents dozens of digital stars, including Zoe Sugg (4.8 million subscribers on YouTube and 9.8 million followers on Instagram), Grace Beverley of Grace Fit U.K. (536,000 YouTube subscribers, one million Instagram followers), and Marcus Butler (4.2 million YouTube subscribers, 3.3 million Instagram followers). Now,...

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2019-05-22 02:36:19



TikTok Parent Company Bytedance Will Launch Paid Music Streaming Service This Fall (Report)  

With more than one billion downloads and 500 million monthly active users, Chinese company Bytedance's flagship app TikTok has arguably dominated the shortform video space. Now Bytedance wants to dominate the music streaming space, too. The company is developing a paid music app designed to challenge top industry services like Spotify, YouTube Music, and Apple Music, according to a report from Bloomberg. What's more, Bytedance has reportedly already secured contracts with some of India'...

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2019-05-22 02:04:54



10,000 David Dobrik Fans Swarmed Casey Neistat's 368 For 'Clickbait' Pop-Up Shop  

This past weekend, more than 10,000 people flocked to Casey Neistat's collaborative YouTuber space 368. And no, it wasn't because they wanted to catch a last glimpse of Neistat before July, when he'll depart New York City for Los Angeles. It was because David Dobrik was in town. Dobrik, who got his start on Vine and now has 12.4 million subscribers on YouTube, teamed up with merch upstart Fanjoy to turn 368 into a pop-up shop featuring new and exclusive items from his Clickbait mer...

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2019-05-22 01:18:25



YouTube Will Soon Only Display Abbreviated — And Not Exact — Subscriber Counts  

Come August, YouTube is rolling out a revolutionary change to the way that it displays subscriber counts platform-wide. Instead of showcasing the precise number of subscribers that creators have amassed, the video giant will now only display abbreviated figures. The change will apply to channels that have more than 1,000 subscribers, the company explained on its support page -- meaning that channels with less than 1,000 subscribers will still see their exact number of subscribers displayed. Ho

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2019-05-21 16:35:19



Bisexual Vlogger Jessie Paege Launches Tarte Eyeshadow Palette For Pride Month  

YouTube star Jessie Paege, who publicly came out as bisexual last summer, is launching an eyeshadow palette in honor of LGBTQ+ Pride Month, which kicks off in June. The Let It Rain-bow Tarte Pride Palette, created in conjunction with popular beauty brand Tarte, is launching today on Tarte.com and Sephora.com, and will arrive in Sephora stores nationwide on June 6. The brightly-hued palette features eight shades -- each of which is infused with Amazonian clay -- enabling wearers to create rainbo

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2019-05-21 16:20:07



Top 50 Most Viewed YouTube Channels Worldwide • Week Of 5/19/2019  

It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide and a familiar Indian music and film channel is back up on top. Chart Toppers T-Series is back in first place. The Indian music record label and film production company saw a 17% uptick in its weekly view count to rack up more than 687 million views on the week and easily dispatch Cocomelon - Nursery Rhymes to second place. The Irvine, California-based 3D animation studio saw a 3% b...

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2019-05-21 11:45:07



Game Publishers Pay Top Streamers Like Ninja $50,000+ Per Hour To Play Their New Games (Report)  

Top video game streamers like Tyler 'Ninja' Blevins can make more than $50,000 per hour playing newly-released games -- and that money is coming directly from the games' publishers. Electronic Arts (Anthem), Activision Blizzard (Call of Duty, World of Warcraft), Ubisoft (Assassin's Creed), and Take-Two Interactive (Red Dead Redemption) offer streamers huge amounts of money to stream -- and therefore advertise -- their new games, according to a recent Wall Street Journal report. Severa...

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2019-05-21 10:24:21



VidCon Hires First Content Director, Enters Original Programming Fray With Inaugural Series  

VidCon is going beyond its flagship IRL business of conference production to join the original programming fray. The Viacom-owned video convention, which was launched by YouTube vets John and Hank Green in 2010, wants to touch fans around the clock with a new digital series called VidCon Now. To this end, the company has hired Stacey Kelly as VidCon's first content director. She will oversee the development of the show -- premiering today across VidCon's various social media channels -- and...

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2019-05-21 09:46:25



VidCon Hires First Content Director, Enters Programming Fray With Inaugural Series  

VidCon is going beyond its flagship IRL business of conference production to join the original programming fray. The Viacom-owned video convention, which was launched by YouTube vets John and Hank Green in 2010, wants to touch fans around the clock with a new digital series called VidCon Now. To this end, the company has hired Stacey Kelly as VidCon's first content director. She will oversee the development of the show -- premiering today across VidCon's various social media channels -- and...

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2019-05-21 09:34:12



Vine Star Marcus Johns Makes Directorial Debut With Autobiographical Musical 'Viral' (Exclusive)  

Former Vine star Marcus Johns will recount his rise to fame in Viral: The Musical, set to premiere at theatre event The Hollywood Fringe Festival next month. Johns, who joined Vine shortly after it launched in 2013, became one of the top five most followed people on the platform, with more than 6.5 million folks following for his often absurdly humorous six-second videos. After Vine shut down in 2017, Johns bumped over to YouTube (380,000 subscribers), where he's focused on much longer-form...

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2019-05-21 05:01:13



Pocket.watch Plans Animated Series, Product Licensing Barrage For HobbyKidsTV Brand  

Pocket.watch, the digital studio that reps a stable of kid-friendly creators, is aiming to franchise the HobbyKidsTV family of YouTube channels into a fully-formed entertainment brand, complete with a new animated series, consumer product lines, and retail partnerships. The new brand will be called HobbyKids Adventures. This is similar to what Pocket.watch has done for YouTube phenom Ryan ToysReview, with whom Pocket.watch partnered to launch Ryan's World. Today, Ryan has a show on Nickelo...

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2019-05-21 04:57:49



BuzzFeed Studios Head Lauren Dolgen Departs For Paramount Network  

Lauren Dolgen, who was tapped to serve as head of BuzzFeed Studios almost exactly one year ago, is leaving the digital publisher to join Paramount Network. Dolgren left her post at BuzzFeed Studios -- the company's video production arm that develops original projects for third-party distributors like Netflix, Facebook, and Twitter -- earlier this month, Variety reports. BuzzFeed Studios also creates TV series, features, and digital series for its own channels. At Paramount Network -- which P...

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2019-05-21 02:45:33



Hulu Buys U.S. Distribution Rights For Weinstein Exposé Documentary 'Untouchable'  

Hulu has secured the U.S. distribution rights for Untouchable, which chronicles the sexual abuse allegations levied against Hollywood mogul Harvey Weinstein. Hulu paid a seven-figure sum for the rights, Variety reports. Untouchable features interviews with some of the more than 80 women who have accused Weinstein of sexual abuse, including actresses Rosanna Arquette, Paz de la Huerta, and Erika Rosenbaum. Allegations first came to public light in October 2017, although there had been reports o

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2019-05-21 02:25:13



Esports Pro Tfue Sues FaZe Clan, Alleging Unpaid Sponsorship Earnings And Restrictive Contract  

Top esports pro Tfue (10.7 million subscribers on YouTube; 6 million followers on Twitch) has filed suit against massive gaming and entertainment collective FaZe Clan, accusing it of damaging his career and not paying him money he's owed from sponsorships. According to court documents obtained by The Hollywood Reporter, primarily Fortnite gamer Tfue (whose real name is Turner Tenney) signed with FaZe Clan in April or May 2018. By September, he wanted out. His suit, filed today in Los Angele...

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2019-05-20 15:58:32



BBTV Founder Shahrzad Rafati Named Vice Chair Of Canadian Federal Investment Agency  

Shahrzad Rafati, the founder and CEO of Canadian digital network BroadbandTV (BBTV), has taken on another governmental role. Rafati has been named vice chair of Invest In Canada -- a federal agency that aims to create jobs in Canada by facilitating foreign business investment. The organization aims to do so by highlighting Canada's diverse and skilled talent pool, economic growth across multiple industries, and geographic advantage as a hub for global trade. Shahrzad will oversee management of

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2019-05-20 13:56:35



Condé Nast Entertainment Names Robert Semmer VP Of Video For 'Vogue'  

Former Vice and Fader video exec Robert Semmer has joined Conde Nast Entertainment's (CNE) Vogue as its vice president of video. Semmer most recently worked as senior vice president and head of content at Premier Music Group, which he joined in March 2018. Prior to Premier, he served as Fader's creative director and head of content. And before that, Semmer helped get Vice's digital video arm off the ground, serving as its senior video director. Visit Tubefilter for more great stories...

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2019-05-20 13:09:43



YouTube's Controversy-Ridden Beauty Community Reaches Detente. But Is That What Viewers Want?  

YouTube's scandal-plagued beauty community appears to have reached a detente over the weekend, after vloggers James Charles and Jeffree Star weighed in on Saturday and Sunday, respectively, with their thoughts about last week's firestorm. In the past, friendship breakdowns in the beauty sphere have spawned effusive apologies from those perceived by audiences to be in the wrong -- such as Laura Lee's infamous apology video and Manny 'MUA' Gutierrez's scrapped docuseries in the wake of th...

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2019-05-20 10:30:54



JoJo Siwa Kicks Off 'D.R.E.A.M.' Tour (And Celebrates Her 16th Birthday) With Sold-Out Show  

Glittering Nickelodeon star JoJo Siwa has kicked off her first tour with a bang. Yesterday — which was also Siwa's 16th birthday — she opened D.R.E.A.M. The Tour with a sold-out live show in Phoenix that drew nearly 5,000 to the city's Microsoft Theater. The kidfluencer, who has 9.7 million subscribers on YouTube and 8.3 million followers on Instagram, took to social media this morning to share her excitement. "What an unreal night," she said in an Instagram post about the tour's...

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2019-05-20 04:47:23



TanaCon Founder Tana Mongeau To Attend VidCon As A 'Featured Creator'  

TanaCon founder Tana Mongeau is making her grand return to VidCon this year after having had a checkered relationship with the famed video convention. The timely reunion is likely due to the fact that Viacom owns both VidCon and MTV -- with whom the 20-year-old has a reality series dubbed MTV No Filter: Tana Turns 21 arriving later this year. Last year, Mongeau announced TanaCon -- a rival convention after VidCon had repeatedly declined to name her as 'Featured Creator' and unceremoniously boot

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2019-05-20 03:53:05



After 7 Seasons, The Cast Of 'Vanderpump Rules' Are Reality-Turned-Social Media Stars With Some Clout  

There's no shortage of reality TV, but few programs have bridged the on-screen-to-real-life divide as solidly as Vanderpump Rules. For the uninitiated, the show came about as a result of British restaurateur Lisa Vanderpump's role in the Real Housewives of Beverly Hills. The spin-off series, which premiered in 2013 on Bravo, follows the real and manufactured drama of Lisa and the staff at her West Hollywood restaurant SUR. The premise of the show offers viewers a unique chance to actually v...

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2019-05-20 02:35:36



After 7 Seasons, The Cast Of 'Vanderpump Rules' Are Reality-Turned-Social Media Stars With Some Clout  

There's no shortage of reality TV, but few programs have bridged the on-screen-to-real-life divide as solidly as Vanderpump Rules. For the uninitiated, the show came about as a result of British restaurateur Lisa Vanderpump's role in the Real Housewives of Beverly Hills. The spin-off series, which premiered in 2013 on Bravo, follows the real and manufactured drama of Lisa and the staff at her West Hollywood restaurant SUR. The premise of the show offers viewers a unique chance to actually v...

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2019-05-20 01:33:37



Diary Of A Web Series: The (Un)Glamorous Life  

Just as we began loading out, the rain started coming down, soaking the pizza box (craft services) that was melting into the gum-stained sidewalk. How much more of that would I be able to overlook later when I contemplated stuffing the gum-infused pizza into my mouth? Probably a lot. I was starving. Visit Tubefilter for more great stories.

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2019-05-20 01:29:19



Viral Star Grumpy Cat Passes Away, Is Memorialized In Memes  

One of the world's preeminent viral stars has died. Grumpy Cat, whose naturally grouchy expression captured the internet's heart and spawned millions of memes, merch items, and a Lifetime movie, has passed away at age seven. "Despite care from top professionals, as well as from her very loving family, Grumpy encountered complications from a recent urinary tract infection that unfortunately became too tough for her to overcome," her family said in a statement tweeted from the Grumpy Cat...

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2019-05-17 18:28:27



Snap Promotes VP Luke Wallis Amid Restructuring Of Ad Sales Group  

As Snap revamps its ad sales group from a regional structure to one organized according to business category, the company has promoted former West Coast sales head Luke Wallis to VP of U.S. enterprise business solutions. The structural transition, which kicked off last month, is occurring under the auspices of chief business officer Jeremi Gorman, Variety reports. The ad group now comprises three teams: large brand advertisers, emerging advertisers, and direct-response clients. And Snap's U.S...

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2019-05-17 16:53:54



YouTube Convenes 'DTC Council' To Fortify Relations With Direct-To-Consumer Brands  

YouTube has reportedly formed a 'DTC council' to interface with top direct-to-consumer brands, and thus attract more advertising in the space. Direct-to-consumer brands like eyeglasses startup Warby Parker, mattress vendor Casper, and beauty brand Glossier -- which cut out the retail middleman to sell products (often online) directly to consumers -- allocate a lion's share of their spend right now to Facebook and Instagram, Digiday reports. Now, YouTube wants a bigger piece of the pie. Last m...

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2019-05-17 15:54:11



Malaysian Teen Commits Suicide After Instagram Users Voted For Her Death In Poll  

A 16-year-old girl who asked her Instagram followers to vote on whether she should live or die has apparently committed suicide. Local authorities in the Malaysian state of Sarawak did not release the girl's name, but confirmed to local press that she had been found dead about five hours after posting the poll. 69% of poll participants voted that she should take her own life, The Guardian reports. Malaysian officials, including its minister of youth and sports Syed Saddiq bin Syed Abdul ...

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2019-05-17 11:44:01



'Games Of Thrones' Grey Worm Actor Sees Massive YouTube Spike This Season  

Game Of Thrones actress Maisie Williams isn't the only cast member supercharging new business ventures as the beloved HBO series comes to an end. British actor Jacob Anderson, who plays intrepid army commander 'Grey Worm' on Thrones, also sidelines as an R&B singer under the alias Raleigh Ritchie. And Ritchie's YouTube channel is seeing a massive spike in views ahead of next Sunday's series finale, the video giant reports. Since the premiere of season 8 on April 14, Anderson's ch...

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2019-05-17 10:18:31



The CW Ends Netflix Distro Deal, But Streamer Won't Necessarily Lose Hits Like 'Riverdale'  

Another Netflix programming pact is coming to an end. In addition to its loss of Disney content ahead of the entertainment giant's launch of its own streaming service Disney+, Netflix is not renewing its deal with the CW. The CW, a joint venture between CBS and Warner Bros., first partnered with Netflix in 2011, and then re-upped in 2016, Deadline reports, though the pact was not renewed again this spring. That said, it doesn't look like Netflix will necessarily be losing high-performing h...

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2019-05-17 06:06:27



Indie Spotlight: 'Lizzie Bennet Diaries' Star Ashley Clements Reveals 'Macbeth' Retelling Set In Silicon Valley  

Ashley Clements, the powerhouse actress who starred in Hank Green and Bernie Su's Emmy- and Streamy-winning YouTube web series The Lizzie Bennet Diaries, has successfully funded a new creative project. She and her team raised $31,560 on Kickstarter to produce 10-episode series A Tale Told by an Idiot. Pitched as "Shakespeare meets Silicon Valley," the series is a modern retelling of Macbeth where the titular and main characters run an indie virtual reality game company. Clements is the s...

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2019-05-17 04:25:31



Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 5/12/2019  

It's another weekly installment of the Tubefilter Chart of the Top 50 Most Subscribed YouTube Channels Worldwide. And an almost nine-year-old beauty channel had an unprecedented uptick to take the #1 spot. Chart Toppers Tati Westbrook's recent public discord with massive YouTube beauty star James Charles led to the latter shedding a lot of subscribers and the former picking them up to the tune of 2.7 million. That puts Westbrook at the top of the charts by a LOT. In a far-off distant second p...

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2019-05-17 04:03:14



Insights: Brian Solis Wants To Rescale Your Life To Thrive In A Digital Age  

For more than two decades, Brian Solis has been what he calls a “digital anthropologist,” studying the fast-growing, fast-evolving world of digital and social media... Visit Tubefilter for more great stories.

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2019-05-17 02:58:42



Hannah Hart To Star (And Make 700-Year-Old Lasagna) In BuzzFeed's 'Edible History'  

Almost exactly one month after YouTube foodie Hannah Hart announced she was doing a series with Ellen Degeneres' digital network, she's got another show in the pipeline. Hart, who has 2.5 million subscribers on YouTube, will star in Edible History, an eight-episode Facebook Watch series produced by BuzzFeed's culinary arm Tasty. In each seven to 12-minute episode, Hart will chat with a food historian as she attempts to recreate ancient recipes with period-appropriate preparation techniqu...

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2019-05-17 02:11:43



Prince And Bigi Jackson Launch Movie Review Series On YouTube  

Michael Jackson's sons Prince and Bigi Jackson, along with their cousin Taj Jackson, have launched a movie review show on YouTube. Prince, Jackson's eldest child, announced the show on his Instagram, where he has 593,000 followers. "We are very excited to announce that we are starting a movie review channel," he wrote. "We know that this is a very rough first video but we want to take you on the journey with us as we improve and develop the show." That "very rough" video he'...

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2019-05-16 14:53:12



YouTube Opens Applications For VR Creator Lab In London, Announces Oculus Quest App  

In an effort to continue making virtual reality content as accessible as possible, YouTube is taking applications for the seventh iteration of its VR Creator Lab, and will also roll out a YouTube app on Oculus' newest headset, the Quest. The platform announced today it's currently accepting applications from creators who want to attend a three-month VR Creator Lab course that will sharpen their VR production skills. Creators must have at least 100,000 subscribers and no current copyright or...

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2019-05-16 09:14:45



Early ColourPop Employees Are Going Viral Again With Socially-Savvy Hair Brand 'Insert Name Here'  

A six-month-old hair accessories brand called Insert Name Here -- which vends wigs, extensions, and hair pieces on the web -- has clinched a seven-figure annual run-rate after being founded in November. Social influencers, its three founders say, have been formative to the startup's success. And the three founders know a thing or two about social influencers. Insert Name Here (INH) is looking to follow in the footsteps of socially savvy stalwarts like clothing retailer Fashion Nova and Colour...

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2019-05-16 06:41:26



Google, Facebook, Twitter, Amazon, Microsoft Take On Hate Content With 'Christchurch Call To Action'  

Executives from Google, Facebook, Twitter, Amazon, and Microsoft, along with a number of world leaders, today gathered in Paris to sign the Christchurch Call to Action. The joint initiative involves a nine-point plan made up of individual and collective actions the five tech companies will undertake to halt the spread of hateful content on their platforms. Its name reflects the reason for its creation: the Christchurch massacre, where a white supremacist killed 51 mosquegoers and livestreamed h

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2019-05-16 02:39:55



Twitter Bans Members Of Popular YouTube Music Group For Posting Covers Of Elton John Songs  

As a YouTuber who posts song covers, musician Scott Bradlee is more than used to navigating copyright issues. He's the leader of popular musical collective Postmodern Jukebox, which has amassed 3.9 million subscribers and 1.2 billion views on YouTube for its vintage covers of modern pop songs. Like other YouTube partner creators who post song covers, Bradlee is able to monetize his videos. The only catch is that he receives just part of the videos' AdSense earnings; the other part goes to t...

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2019-05-16 02:16:57



YouTube Millionaires: JSH DIY's YouTube Channel Is A Slime Science Lab  

It's probably not a surprise to hear that slimes are big business on YouTube. In fact, they're big business all over the internet. From Instagram to TikTok to Facebook, there are millions of videos on the web featuring sticky, fluffy, clear, iceberg, cloud, fishbowl, butter...and, well, the list goes on. One thing the slime sector has certainly mastered is innovation, and to see a slice of that innovation, you can head over to JSH DIY's channel. Visit Tubefilter for more great stories.

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2019-05-16 02:08:22



Creators Going Pro: One YouTube Video Netted ParkerGames $50 In AdSense Revenue — Oh, And His Own Television Show  

If you tune into the Disney XD channel during the day, you'll find what you're probably expecting from a kids' channel: live-action and animated series aimed at entertaining kiddos from elementary through early high school. But if you tune in after 9 p.m., when Disney XD turns into gaming-themed Disney D-XP, you're in time to catch Parker Plays. And that means you're in time to see 24-year-old YouTuber Parker Coppins (aka ParkerGames) starring in his very own TV show. Let's rewind ...

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2019-05-16 01:57:52



Creator-Founded Video Service Zeus Taps Blac Chyna For New Docuseries  

Zeus, the subscription video service founded by social luminaries Andrew 'King Bach' Bachelor, Amanda Cerny, and DeStorm Power -- alongside producer Lemuel Plummer -- will launch this summer its latest docuseries starring social media entrepreneur and reality star Blac Chyna -- whose real name is Angela White. The docuseries, titled The Real Blac Chyna, will also be produced by White, and purports to be a no-holds-barred look at the 31-year-old's life and relationships. White has children...

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2019-05-15 18:26:12



Facebook Implements One-Strike Policy Barring Users From Livestreaming If They Post Hateful Content  

Facebook is implementing a stringent one-strike policy that will bar people from using the platform's livestreaming tools after their first violation of its "most serious policies" -- specifically, the site's guidelines regarding Dangerous Individuals and Organizations. In a blog post about the new rule, Facebook vice president Gary Rosen explained that Facebook bars people who are involved in terrorism, organized hate activity, mass or serial murder, and human trafficking from having F...

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2019-05-15 16:05:50



Tati Westbrook Rockets Past 10 Million Subscribers After Cutting Ties With Mentee James Charles  

Much has been made of the YouTube subscriber nosedive and other business consequences that James Charles is facing after his rift with former mentor and fellow vlogger Tati Westbrook made waves across the platform's massively-viewed and lucrative beauty community. But the situation has a clear winner -- at least from a business perspective: Westbrook -- who accused the nineteen-year-old of being a disloyal friend and engaging in romantic behavior that she deemed objectionable -- has gained upw...

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2019-05-15 14:28:03



YouTube Premium, YouTube Music Now Available In More Than 50 Countries  

YouTube Premium and YouTube Music are now available in more than 50 countries around the world. Today, both services rolled out to a handful of new regions in Europe, including Bulgaria, Cyprus, the Czech Republic, Hungary, North Macedonia, Poland, and Romania. In a statement, YouTube said the services now officially have 10 times the reach they did when YouTube Red relaunched as YouTube Premium in May 2018. Visit Tubefilter for more great stories.

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2019-05-15 13:51:13



YouTube Launches 'Bumper Machine' Tool, Which Auto-Generates 6-Second Ads  

At its annual Google Marketing Live showcase, where the search giant unveils new ad products, YouTube announced two new tools to help marketers who don't want to incur the time and expense of producing their own video ads -- one dubbed Discovery ads and another called Bumper Machine. Discovery ads, Google explained in a blog post, are YouTube ads that don't require video content. Marketers can upload their best images from a social campaign, which Google will then optimize across Gmail, Go...

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2019-05-15 10:55:03



Lilly Singh To Guest On Hit Nickelodeon Prank Series 'The Substitute'  

YouTube megastar Lilly Singh is still in the process of conceiving her NBC late-night talk show, A Little Late With Lilly Singh. But in the meantime, Singh will be guest-starring on a hit Nickelodeon series called The Substitute. The Substitute is a hidden-camera prank show from the producers of Undercover Boss, where celebrities are transformed by a team of special effects artists to go under cover as substitute teachers and surprise unsuspecting students. In Singh's episode (which you can ...

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2019-05-15 03:19:45



GoFundMe Expands Heroes Recognition Program With Public Nominations, Live Event  

Each month, crowdfunding site GoFundMe spotlights one person using its platform to make a difference in their community. Now, the site is expanding that program — called GoFundMe Heroes — by inviting the general public to nominate folks they think deserve to be spotlighted. A select pool of nominees will attend GoFundMe's first annual live event, where five of them will be named official Heroes, and will speak onstage about their respective causes. (The live event's date is to be announ...

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2019-05-15 02:57:41



YouTube Creators Will Receive Revenue From New Google Shopping Features  

YouTube creators will receive a slice of revenue from new shopping features coming to the platform, parent company Google revealed today at its Marketing Live event. We reported last week that Google is testing plans to amp up sales on the Google Express marketplace by advertising relevant products below YouTube videos. For example, Engadget found some Nike items advertised below YouTube videos posted by the brand, which began selling products on Google Express last November. (For those not fa...

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2019-05-15 01:04:10



David Dobrik And Adam Rippon Confirmed For VidCon, YouTube's Neal Mohan To Deliver Creator Keynote  

As the 10th annual VidCon gathering nears, the Viacom-owned event has made a boatload of programming announcements, including the top execs that will be headlining its Industry Track for business-minded attendees. Execs from YouTube, Facebook, Instagram, Twitch, Snap, TikTok, LinkedIn, Complex, WWE, and Baidu will populate the Industry Track's myriad panels, fireside chats, workshops, Q&As, and keynotes, VidCon says. A total of 150 speakers are confirmed, with core programming themes inc...

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2019-05-14 16:01:30



DC Comics Links Up With Rooster Teeth For RTX Programming And Coverage  

Digital giant Rooster Teeth is partnering with storied comic brand DC, which will curate programming for the digital network's annual RTX gathering in Austin this summer. DC is going full out at RTX, with panels and screenings from its Young Justice: Outsiders series (which airs on the DC Universe subscription service and is pictured above), exclusive details about the previously-announced RWBY and gen:LOCK comics, coverage of the event from the company's DC Daily news show, and limited edi...

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2019-05-14 10:32:54



Abrams Artists Agency Opens In-House Podcast Studio For Client Recordings  

Abrams Artists Agency, a talent firm that reps a ton of top YouTube stars, is foraying into podcasts with an in-house studio, enabling its clients to record their audio series within its own auspices. The state-of-the-art facility will be accessible to "dozens" of Abrams clients with podcasts, the company says, and will also serve as a hub for video production to be used by clients and brand partners alike. The space will feature state-of-the-art equipment, is soundproof, can accommodate up...

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2019-05-14 09:38:45



Disney In Total Control Of Hulu After $5.8 Billion Deal With Comcast  

Hulu now belongs to Disney. Less than a week after CEO Bob Iger confirmed the Mouse House was in talks to buy out Comcast's 33% share of Hulu, the pair have reached a multibillion-dollar deal. Their agreement is a little complicated. Basically, Comcast has agreed to sell its stake to Disney sometime within the next five years, for at least $5.8 billion. The sale price can go up if Hulu's market value increases. The deal currently pegs Hulu's valuation at at least $27.5 billion -- a signi...

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2019-05-14 08:54:15



Top 50 Most Viewed YouTube Channels Worldwide • Week Of 5/12/2019  

It's another weekly installment of the Tubefilter Chart of the Top 50 Most Viewed YouTube Channels Worldwide. And, yeah, T-Series is still on top. But not by as much as before. Chart Toppers T-Series is still at the top spot of the chart for seemingly infinity weeks in a row, but the Indian music record label and film production company doesn't have as much real estate between it and the channel at #2. T-Series dipped 2% to amass almost 690.2 million views throughout the week. That's only 58 ...

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2019-05-14 08:47:46



As 'Game of Thrones' Comes To An End, Maisie Williams Launches Creator Collaboration App Daisie  

These past few years, Maisie Williams has spent a lot of her time slaying on Game of Thrones — but now she's launched an app to help creators slay in real life. Together. Williams - an actress who's best known for starring as Arya Stark on HBO's fantasy epic, her own occasionally updated YouTube channel (where she's amassed over 478,000 subscribers), voice work on a Rooster Teeth animated project, and Teens React appearances - announced the launch of Daisie on her Twitter account this...

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2019-05-14 08:40:06



James Charles' Sisters Apparel Seemingly No Longer Affiliated With Jeffree Star's 'Killer Merch' In Wake Of Scandal  

In addition to having lost 3 million YouTube subscribers on the heels of his explosive friendship dissolution with fellow beauty vlogger Tati Westbrook, 19-year-old online phenom James Charles may be facing even more business-related fallout. Jeffree Star, the beauty vlogger and entrepreneur, has cut friendship ties -- and potentially business ties -- with Charles while siding with Westbrook in the wake of the scandal. The wrinkle here is that Charles' Sisters Apparel brand appears to have pr...

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2019-05-14 07:45:44



Digital Rights Startup SuperBam Wants To Help YouTubers Reclaim The Millions They Lose From Piracy  

YouTube creators lose out on millions of dollars of potential ad revenue due to stolen and reuploaded content every year. The most common culprits are copycat channels with hundreds of hours of straight up ripped, reuploaded, and monetized content or your standard compilation video fare. Not the professional compilations composed of licensed clips from larger media organizations, but ones created by individuals with nefarious monetary intentions or regular fans who don't know any better. Fai...

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2019-05-14 06:29:40



Gigi Gorgeous, Troye Sivan To Feature In YouTube's Pride Month Programming  

Ahead of June, which is Pride Month, YouTube has announced a slate of three free-to-watch Originals focused on queer stories and storytellers. First up is critically-lauded documentary State of Pride, which follows former YouTube employee and current activist Raymond Braun in his journey to discover how LGBTQ+ people across America celebrate Pride. The Portal A-produced film, which was selected as an opening night feature for this year's South by Southwest Film Festival, is directed by Oscar-...

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2019-05-13 15:13:38



VidCon Pacts With The Trevor Project To Curate LGBTQ+ Programming And Panels  

VidCon is teaming up with The Trevor Project -- a nonprofit that provides suicide prevention services for LGBTQ+ youth -- to highlight queer voices at the annual video convention this summer. As part of the deal, Trevor will curate programming for VidCon's community track. Panels will feature Lachlan Watson (of Netflix's Chilling Adventures Of Sabrina), as well as Hannah Hart, Rickey Thompson, Miles McKenna, Lilly Singh, Elle Mills, Tre Melvin, Ricky Dillon, and more. Programming will cover...

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2019-05-13 13:16:14



Casey Neistat's Leaving New York — But His YouTuber Collab Space '368' Will Stay Open  

Casey Neistat is saying goodbye to New York City. After 18 years making content in the Big Apple, the YouTuber is moving across the U.S. to Los Angeles to bring his wife and kids closer to the rest of his family, he revealed in his newest upload. Neistat, who has 11 million YouTube subscribers, says he's not divesting from New York entirely. He'll be hanging on to a portion of his longtime studio space, as well as the collaborative YouTuber workspace he set up at 368 Broadway as part of hi...

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2019-05-13 09:35:25



Tati Westbrook-James Charles Scandal Spawns Thousands Of Third-Party Videos And Tens Of Millions Of Views  

OG beauty vlogger Tati Westbrook isn't the only YouTube star to see a massive bump in views and subscribers in the wake of her searingly public friendship breakdown with fellow creator James Charles. Westbrook has gained 3 million subscribers since posting a 43-minute video on Friday (35 million views) in which she detailed the demise of that relationship. And while Charles' plummeting subscriber count shows no sign of slowing (he has lost 3 million subscribers and counting since Westbrook...

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2019-05-13 08:46:38



Amid YouTube Beauty Rift, James Charles Loses 2.8 Million Subscribers As Tati Westbrook Gains 3.2 Million  

Friendship breakdowns in YouTube's beauty community that result in career-denting scandals are nothing new. Just ask Laura Lee and Manny 'MUA' Gutierrez, who lost hundreds of thousands of subscribers amid a conflict with fellow vlogger Jeffree Star last summer. While both ultimately returned to YouTube after a brief hiatus, and have forged onward with their respective beauty brands, neither has reclaimed the subscribers that they lost throughout that turmoil. On Friday evening, a new controv...

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2019-05-13 07:13:56



Pocket.watch Signs YouTubers MarMar, The Onyx Family As It Readies New Children's Slate  

Pocket.watch, the digital studio that works with major kid-focused creators like Ryan ToysReview (19.3 million subscribers on YouTube) and CaptainSparklez (10 million), has partnered with two new creators: Marlin Ramsey Chan, aka MarMar (3.3 million) and the Onyx Family (2.2 million). The studio also announced an upcoming slate of programming featuring Chan and the Onyx Family, as well as three new shows starring current Pocket.watch partners HobbyKidsTV (3.4 million), JillianTube (1.4 million)

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2019-05-13 07:02:06



Canadian Digital Marketing Conference InfluenceTHIS To Tackle Direct-To-Consumer Economy On May 15  

Toronto-based influenceThis -- a three-year-old conference that annually brings together roughly 450 players within Canada's influencer and social marketing industry, is hosting its next event on Wednesday that will be themed around the direct-to-consumer economy. Creators, agencies, and marketing professionals will convene to discuss direct-to-consumer brands -- such as Casper, Allbirds, and Birchbox. Jonah Fay-Hurvitz, a branding vet who has worked with each of the aforementioned companies...

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2019-05-13 06:23:54



YouTube Gamer 'ProJared' Accused Of Soliciting Nude Photos From Underage Fans  

YouTube gamer Jared 'ProJared' Knabenbauer has been accused of soliciting nude photos from two underage fans. The allegations first came to light after Knabenbauer announced that he and his wife, cosplayer Heidi O'Ferrall, were divorcing. Shortly after Knabenbauer announced the split on Twitter, O'Ferrall responded in kind, alleging that her husband had cheated on her with Twitch star Holly Conrad. O'Ferrall also tweeted that Knabenbauer had been soliciting nudes from his fans -- a fact that...

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2019-05-10 16:02:26



Insights: 'Fortnite' Is The New Social-Media Platform – Here's What It Means  

As arguments rage about the relative merits and limits of Facebook, Instagram, YouTube, Twitter, Snapchat, and TikTok, people seem to be overlooking the hot new social-media platform, less then two years old and already occupying a huge share of the attention of young digital natives. That social-media platform is Fortnite, technically a free video game that not incidentally has accreted more than 250 million users on just about every computing platform out there and still rakes in revenue...

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2019-05-10 11:41:45



Court Filing Reveals Kim Kardashian West Can Command $500,000 Per Sponsored Instagram Post  

A pending lawsuit has revealed the stunning fees that reality star Kim Kardashian West -- arguably the nation's most prominent social influencer -- charges for online endorsements. In February, Kardashian West's corporation, Kimsaprincess Inc., filed a $10 million lawsuit against the U.K. fast-fashion retailer Missguided for misappropriating and unlawfully profiting off of her image and persona, Business Insider reports. Missguided frequently creates replicas of celebrity outfits with chea...

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2019-05-10 08:10:28



David Dobrik Teams With Casey Neistat's '368' Venture For New York Pop-Up Shop  

David Dobrik is taking his merch show on the road. The Los Angeles-based vlogger is partnering with Casey Neistat's New York City-headquartered creator hub, 368, to launch a pop-up shop next weekend. The shop will be open at 368 headquarters, in downtown New York, on both May 18 and 19 from 11:00 am to 7:00 pm, with no tickets needed and entry on a first-come, first-served basis. Attendees aren't guaranteed to meet Dobrik or any other members of his 'Vlog Squad' -- though an invite teases t...

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2019-05-10 07:09:55



Vlogger Summer McKeen Unveils Collab Kit With Beauty Upstart Nudestix  

Teen lifestyle influencer Summer McKeen has pacted with Toronto-based cosmetics upstart Nudestix on a limited edition product set. It marks the first product collaboration for 19-year-old McKeen, who counts 4 million fans across all social platforms and is also known for starring in the popular Snapchat reality series Endless Summer. Nudestix, founded by mom Jenny Frankel and her two teenage daughters Taylor and Ally, creates easy-to-apply products that yield a natural look. McKeen will releas

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2019-05-10 04:29:55



Execs From Quibi, Snap To Serve As Panelists For 'Stand Up & Pitch' Comedy Contest  

The submissions deadline for the 10th annual 'Stand Up & Pitch' event -- a comedy contest running from July 24 to 27 in Montreal during the famed Just For Laughs comedy festival -- has been extended to May 13. At the same time, Just For Laughs ComedyPRO -- the four-day-long industry-oriented track of Just For Laughs -- has announced a lineup of esteemed panelists who will preside over the contest, which seeks to discover new comedic talent. They include Quibi content lead Colin Davis; ...

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2019-05-10 03:52:01



Videos On 'Avengers: Endgame' Are Still Racking Up Over 200 Million Views A Day  

Marvel Studios‘ Avengers: Endgame came out over two weeks ago, but that still hasn’t stopped momentum around the movie — at theaters or on social... Visit Tubefilter for more great stories.

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2019-05-10 02:08:24



Disney CEO Bob Iger Confirms Talks To Buy Out Comcast's 33% Stake In Hulu  

The rumors are true: Hulu is getting closer to being 100% Disney-owned. Last month, Disney closed a $1.43 billion deal with AT&T to purchase its 10% stake in Hulu, upping the Mouse House's ownership to 67% and leaving Comcast, which has 33%, the only other owner. Now, Disney CEO Bob Iger says Disney's in talks to buy out Comcast's slice. Iger revealed the information during Disney's first-quarter earnings call yesterday, saying the company is engaged in "dialogue with Comcast ab...

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2019-05-10 01:17:42



Zoe Sugg Launches Video Editing App 'Filmm' With 'A Beautiful Mess' Founders  

Lifestyle YouTuber Zoe Sugg, who founded the lifestyle brand Zoella, has teamed up with A Beautiful Mess founders Emma Chapman and Elsie Larson to release 'Filmm,' a video editing app specifically made for creators. Filmm, which debuted yesterday in Apple's App Store, is free to download, but also has a subscription option. The free version includes more than 20 filters and video effects like light leaks, dust, and grain, as well as advanced editing tools like color adjustment curve...

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2019-05-09 18:10:56



Hulu's VP Of Brand Nick Tran On Influencer Marketing: “It's Not Bad To Be A Sellout If You Embrace It”  

Moreso than doctors, lawyers, or even firefighters, most teens today want to be influencers when they grow up, says Hulu's VP of brand marketing and culture, Nick Tran, citing internal research. (We've also reported on this trend). But what does being an influencer mean to teens? "They'll actually say my dream in life is to have a company pay me money to sell their stuff on my social channels," Tran said in conversation with Digitas' content head Mark Book at the ad agency's NewFro...

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2019-05-09 17:11:11



Netflix Acquires Kids' Educational Programming Brand StoryBots  

Netflix has acquired the intellectual property (IP) behind its Emmy-winning children's series Ask the StoryBots. It previously co-produced the series with StoryBots creator and owner JibJab Bros. Studios, but with this new deal, it now owns rights to everything concerning the educational StoryBots characters. Those characters were originally developed by siblings Gregg and Evan Spiridellis, the founders of JibJab Bros. Studios. JibJab debuted the characters back in 2012 with a website and ...

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2019-05-09 16:24:22



Viral Musician Poppy Slates Mainstage Performance At Inaugural VidCon Appearance  

VidCon's latest 'Featured Creator' will also be serenading attendees with a live performance on the event's mainstage. Viral personality and singer-songwriter Poppy will make her VidCon debut at the convention's 10th annual gathering this summer. She will perform fan favorites as well as new music along with a DJ set, VidCon says. Poppy most recently released a sophomore album titled Am I A Girl?, and will release a new EP ahead of VidCon this summer. The first single from that EP, titled...

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2019-05-09 12:01:12



Rainn Wilson, Wayne Brady, Anna Akana Headline SoulPancake Documentary 'It's Not That Funny'  

Digital content studio SoulPancake is in the midst of its monthlong mental health awareness campaign, 'The Beautiful Mind.' The campaign — which is running right... Visit Tubefilter for more great stories.

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2019-05-09 06:08:39



YouTube Music And Google Play Music Count A Collective 15 Million Subscribers (Report)  

Google's two music services have now amassed 15 million subscribers -- including both its one-year-old YouTube Music platform as well as Google Play Music, which is in the process of being folded into the former. While 15 million subscribers still pales in comparison to industry leaders Spotify (100 million subscribers globally) and Apple Music (50 million subscribers), Bloomberg reports that it marks an impressive milestone for Google, which has struggled to build subscription businesses and...

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2019-05-09 04:53:20



Audible Teams With Reese Witherspoon For Its First Original Programming Slate  

If audio shows and podcasts were top of mind for attendees at last week's NewFronts gathering, Audible has just made a supremely timely announcement. The audiobook retailer has just unveiled its first-ever slate of original programming, produced in collaboration with Reese Witherspoon's busy and buzzy Hello Sunshine studio. Hello Sunshine, which is focused on female-centric storytelling, will create three first-person audio memoirs exclusively for Audible (which is owned by Amazon). The mu...

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2019-05-09 04:15:34






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