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Insights: What Netflix Says You're Watching When You're Not Watching Netflix, And Why It Matters  

Netflix is really big, and getting bigger. Just last quarter, it added nearly 10 million more subscribers around the world, plumping it up to nearly 149 million paying accounts. And yet, while announcing these numbers in its quarterly earnings call last week, Netflix made a point of showing how small it is, at least compared to some other big users of the world's mobile video bandwidth. Executives At Netflix: We're Small and Still Crushing It. Look at this Chart! So what else are we watching o

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2019-04-24 18:18:30



Digitas Creative Chief Scott Donaton Says Brands Must Redress Broken Trust Across Digital  

Digitas, the digital marketing giant that also serves as one of the co-founders of the long-running NewFronts confab, isn't afraid to address controversial subjects in its annual presentations. One former outing, for instance, dubbed 'Skip Ads', encouraged marketers to approach the process from more of a storytelling angle as opposed to more straightforward product-hawking. Last year's presentation addressed the importance of taking a stand on social issues in an increasingly polarized w...

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2019-04-24 15:19:13



Vimeo Bows 'Showcase' Toolkit To Help Creators Make Custom Websites, Smart TV Channels  

Vimeo has unveiled today a new feature called Showcase that arms professional creators and business owners with amplified tools to customize distribution across multiple platforms. Showcase enables creators to: create an online portfolio or video website with a custom domain address or one that they already own, embed a collection of videos onto existing site with a simple embed code, customize videos with privacy controls, and create branded smart TV channels without the need to learn code or...

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2019-04-24 11:31:48



Meredith To Unveil Expanded IGTV Slate At Next Week's NewFronts  

With the NewFronts right around the corner, the Meredith Corporation -- which owns top publishing brands including People, Time, and Sports Illustrated -- is doubling down on IGTV. The Instagram-based video destination for longer shows, which was framed by the industry as a YouTube competitor upon its launch last June with shows alongside LaurDIY and King Bach, has thus far failed to live up to that hype in terms of a cultural breakthrough, and an advertising model has yet to be implemented. N...

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2019-04-24 06:48:26



YouTube Rolls Out Tools To Curb Misinformation Ahead Of EU Elections  

Ahead of the EU Parliamentary elections at the end of May, YouTube parent company Google is taking extra pains to curb the spread of misinformation. In order to make authoritative news sources more prominent on YouTube across the EU, the company is launching its 'Top News' and 'Breaking News' carousels in the U.K., France, Germany, Spain, Italy, Poland, and the Netherlands, the company announced in a blog post. The Top News shelf features highlight videos from established and verified news sour

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2019-04-24 05:16:33



Creators Going Pro: Brandon Reed's YouTube Channel 'Cartoon Connection' Took Him From Barely Scraping By To Buying His Own Home  

When Brandon Reed started making content for YouTube in 2016, he was desperate to find a way to keep his young family afloat. After a breakup, he'd abruptly found himself a single dad raising two kids on the income he made working at a grocery store in his small Indiana hometown. Reed had always loved art, and had made money in the past selling customized shoes and necklaces he covered in drawings, but it wasn't enough for him to buy beds for himself and his kids at their new place, let alon...

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2019-04-24 03:01:39



Beauty Guru James Charles To Slay 24 Cities This Summer In First Live Tour  

One of YouTube's preeminent beauty gurus is going on his first-ever live tour. James Charles, whose channel boasts 16.2 million subscribers and nets at least 110 million views per month, announced in his latest upload that he'll spend this summer traveling to 24 cities across the U.S. to meet up with his fans. In the video, Charles says he's been trying for two years to make a tour work, but was especially driven to arrange one after he went on a ribbon-cutting spree with beauty brand Mo...

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2019-04-24 01:40:20



TV Ratings Are Down For NBA Playoffs, But the League's Worldwide Social Numbers Are Up  

LeBron James missed the NBA Playoffs this year for the first time in 13 years. The effect of not seeing the sport's biggest star, three-time champion, and staple of the post-season for over a decade was about what you'd expect. Television ratings are down double digits compared to similar games in similar rounds last year and are getting beaten by replays of golf. But those are just domestic television ratings. If social media is an indication, worldwide fans are still tuning in. The NBA's g...

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2019-04-23 09:54:09



Google, Verizon Pact To Bring YouTube TV To More Mobile Users  

Google has announced another high-profile partnership to incentivize even more YouTube TV subscribers. Last week, it revealed it had settled its longstanding beef with fellow tech giant Amazon. Consequently, the YouTube TV app will come to Fire TV sticks and smart Fire TVs. Now, Google and Verizon have teamed up to offer customers discounted access to YouTube TV for those who sign up via three Verizon products: its core phone service, its 5G wireless internet bundle, and its fiber-optic TV s...

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2019-04-23 05:23:08



Malala Yousafzai's Nonprofit Debuts YouTube Series 'Roll Call' Spotlighting Girls Around The World  

Malala Fund, the nonprofit organization founded by Malala Yousafzai, today debuted its first YouTube series, Roll Call. Yousafzai is the world's youngest Nobel laureate and an activist for female education who famously survived an assassination attempt by the Taliban in 2012. Malala Fund primarily works to support activists who establish and protect secondary education opportunities for girls in developing nations. In Roll Call's first episode, Yousafzai introduces it as a series meant to ...

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2019-04-23 02:47:09



TLC Partners With Studio71 To Produce Its First YouTube Series, 'Countdown To I Do'  

TLC has married digital network Studio71 to produce its very first shortform YouTube series, which is all about weddings. Each episode of the series, called Countdown To I Do, will follow one couple, their wedding party, and their family on their journey to the big day. And there's a twist: all of the series' content is self-shot by its stars. To gather footage for episodes, TLC and Studio71 handed out Sony RX100 cameras to the brides, grooms, and various wedding attendees, leaving them in ...

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2019-04-23 01:43:32



Airbnb Delves Further Into Content Business With First Feature Film  

Tech goliath Airbnb is venturing further into the content business with its first feature film. The home-sharing platform has developed, financed, and produced Gay Chorus Deep South, which will premiere next week at the Tribeca Film Festival, Variety reports. The movie, directed by David Charles Rodrigues, follows a 300-member gay men's chorus from San Francisco -- led by conductor Tim Seelig -- on a 10-day tour across the south back in 2017, where they sought to spark conversations about civ...

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2019-04-22 17:29:39



Diary Of A Web Series: When Your Set Light Catches Fire  

"Excuse me, sir, there's smoke coming out of your light." That was one of of our extras, who politely pointed out that one our set lights appeared to be on fire. We didn't have a gaffer to fix lighting problems. We were a bare-bones crew, each one of us doing two or three or four jobs, but none of us possessed the electrical knowledge to assess the damage, let alone fix it. Visit Tubefilter for more great stories.

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2019-04-22 15:01:41



LeBlanc Family Cookoff Series 'Annie Vs. Hayley' Debuts On Nickelodeon's YouTube Channel  

The first episode of Annie and Hayley LeBlanc's new foodie family fued series, Annie vs. Hayley, went live on Nickelodeon's YouTube channel this past weekend, and has since garnered nearly 400,000 views. In the 14-minute episode, the sisters — who've amassed 7 million subscribers on their family YouTube channel Bratayley — have 60 minutes to see who can bake the best birthday cake for SpongeBob SquarePants, one of Nickelodeon's flagship animated characters. Annie and Hayley are h...

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2019-04-22 13:32:39



YouTube Spotlights Eco-Minded Creators Krystn Keller, Justine LeConte, Others On Earth Day  

To celebrate Earth Day today, YouTube is promoting a bevy of creators who are dedicated to sustainability in the fashion, lifestyle, and beauty realms. The video giant has also produced an original clip to share the inspiring story of Krystn Keller, who taught herself how to make natural soaps to treat her son's severe eczema from tutorials on YouTube. After formulating a recipe that was free of dyes and chemicals that helped clear Elliot's skin, Keller founded her own Keller Works body a...

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2019-04-22 13:29:22



Beyoncé Inks Three-Project Deal With Netflix Worth A Reported $60 Million  

After premiering her Coachella concert documentary on Netflix last week, which also chronicled her return to the stage after birthing twins, Beyonce Knowles has reportedly signed a $60 million deal with the streaming giant. The deal will comprise a total of three projects, according to Variety -- the first of which was Homecoming. That said, given Knowles' airtight privacy and longstanding press-aversion, details about the remaining two projects are still scant. Netflix reportedly paid $20 mil...

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2019-04-22 09:21:08



Disney+ Is Betting On Quality Over Quantity With One Of Streaming Space's Smallest Libraries  

When it launches on Nov. 12, Disney+ will offer a total of 7,500 TV episodes and 500 films -- meaning its library will be significantly smaller than Netflix, Hulu, and Amazon Prime Video. However, the mix of third-party and in-house content it'll offer is more highly-rated by audiences compared to content available through competitive services, Variety reports, citing data from U.K.-based entertainment analytics company Ampere Analysis. (Ampere uses a proprietary algorithm to assess the favo...

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2019-04-22 06:32:42



Facebook Watch Breakout 'Red Table Talk' Returns For New Batch Of Episodes May 6  

Red Table Talk, the breakout Facebook Watch chat show hosted by Jada Pinkett Smith, is plotting its grand return to the air after a record-shattering installment. Twenty additional episodes will roll out on May 6 on Facebook Watch, with the premiere date coming almost exactly one year after the show first bowed on May 7, 2018. A total of 23 episodes have aired to date, perhaps most notably a sit-down interview with the social influencer Jordyn Woods, who had an alleged tryst with the boyfriend...

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2019-04-22 04:34:17



Susan Wojcicki Has “Tea Sessions” With Shane Dawson And James Charles To Discuss Creator Concerns  

Shane Dawson and Susan Wojcicki have officially had tea. YouTube CEO Wojcicki agreed to a "tea session" with documentarian Dawson (who has 21.4 million subscribers) last month, after Dawson tweeted concerns about the veracity of YouTube's 'Trending' tab. The tab is meant to display a real-time ranking of the most popular videos on the platform, but Dawson said he didn't think it actually showed YouTube's top videos. Wojcicki responded to him on Twitter, proposing they get together...

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2019-04-20 02:56:30



YouTube Picks Up Original Series 'Retro Tech' From Star Creator Marques Brownlee, Vox Media Studios (Exclusive)  

Today, YouTube announced it's greenlit an unscripted Original Series starring popular YouTuber Marques Brownlee, whose expert reviews of cutting-edge technology net him at least 30 million views on the platform each month and have brought him more than 8.3 million subscribers. The series' pilot, Retro Tech: Game Boy, dropped today, and features Brownlee spotlighting a legendary piece of video gaming history: the iconic Game Boy console, which celebrates its 30th anniversary this year. You...

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2019-04-19 18:12:07



Viewership On Twitch And YouTube Live Was Booming In Record-Breaking First Quarter  

The first quarter of 2019 was a noteworthy one for Twitch and YouTube Live. Together, the streaming services facilitated 2.7 billion hours of content watched in the first three months of this year, according to report from StreamElements, a platform that develops tools for streamers. For Twitch, January 2019 was its biggest month ever, with a record-setting 948 million hours of streamed content watched. Back in the first quarter of 2018, it brought in just 89 million hours of viewership. YouT

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2019-04-19 13:39:11



Netflix Further Experimenting With Episode Order In Test Randomizing 'The Office,' Our Planet,' More  

If you've ever wanted a shuffle option for TV the way you have a shuffle option for music, Netflix has you covered. Or, at least, it's testing having you covered. The streamer is trying out a feature for its Android mobile app called "Play a Popular Episode." The feature, as you've probably guessed, plays a random and presumably oft-watched episode of certain TV series. A screencap grabbed by Mashable shows programs involved in the test include half-hour comedy series The Office, A...

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2019-04-19 09:47:37



YouTube Millionaires: Michael Tucker Of 'Lessons from the Screenplay' Has Been Dissecting Movies For Years. Now, He's Making His Own.  

Michael Tucker's very first YouTube video was a solid success. An analytical dissection of the screenplay for hotly-debated thriller film Gone Girl, it garnered nearly two million views and drew in 8,000 subscribers within a week. Prior to joining YouTube, Tucker had nailed a big job in the documentary sector — but executing other people's visions wasn't working out for him, and when that project fizzled, he started looking for a way to share his own content. His Gone Girl video took m...

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2019-04-19 01:07:04



Jumprope Is A New Social Network Where Users Create How-To Videos — And Then Post Them Everywhere  

There is a virtually endless amount of user-generated how-to material out there on social networks, from recipes on Pinterest to beauty tutorials on Instagram to YouTube's vast library of videos about how to do pretty much anything. Millions upon millions of people tune in for this content: in the last 12 months, for example, how-to videos collectively netted 47.3 billion views Facebook (top watched: food tricks, with 434 million views) and 31.5 billion on YouTube (top: mixing store-bought a...

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2019-04-18 10:25:33



YouTube Testing Free $2 Super Chats As Part Of YouTube Premium Subscription  

YouTube is experimenting with incorporating a new benefit into YouTube Premium subscriptions, which are priced at $12 per month and comprise ad-free viewing, downloaded videos, background play on YouTube and YouTube Music, and access to all YouTube Originals. YouTube confirmed to Android Police that it's beta testing monthly Super Chat gifts for YouTube Premium subscribers -- or donations that viewers can tender during live streams to make their comments appear more prominently. The Super Chats

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2019-04-18 09:47:29



Netflix To Grow New York City Footprint With Production Hub, Expanded Corporate HQ  

Netflix is massively expanding its New York City footprint. Governor Andrew Cuomo announced in tandem with the streaming giant today that Netflix will expand its existing New York City corporate headquarters to accommodate 127 additional top executive jobs by the year 2024, in realms like content, marketing, and production. The offices, in New York's Flatiron District, will comprise 100,000 square feet. Currently, Netflix counts 32 employees based in New York. Additionally, Netflix will open u

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2019-04-18 09:41:04



Hannah Hart Debuts Proposal-Planning Series With Ellen Digital Network  

Hannah Hart is launching her partnership with Ellen Digital Network -- the digital media company founded by talk show phenom Ellen DeGeneres. Hart is starring in a new series for the network dubbed A Decent Proposal, which is dropping today on EllenTube.com -- DeGeneres' proprietary platform -- as well as her massive YouTube channel (32 million subscribers). Sponsored by James Allen, an online engagement ring company, the series will see Hart -- who is recently engaged herself -- will help ot...

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2019-04-18 09:31:13



YouTube Returning To Fire TV After Amazon And Google Find Friendly Ground  

Google and Amazon have finally reached friendly ground in their long-running beef. As a result, Google subsidiary YouTube will return to Amazon's Fire TV devices. Google yoinked YouTube off Fire TV in late 2017, after negotiations between the tech giants broke down due to what a Google spokesperson called a "lack of reciprocity" on Amazon's part. Basically, Google was mad that it was working to give Amazon customers access to its products, like YouTube, but Amazon wasn't doing the sa...

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2019-04-18 04:50:36



Creators Going Pro: If Dallmyd Won The Lottery Today, He'd Still Spend His Life Making Treasure Hunting Videos For YouTube  

Jake Koehler -- aka Dallmyd -- is most at home when he's outfitted in dive gear, combing the murky bottom of the Chattahoochee River. He's a lifetime fan of hanging out around the water, whether we're talking lakes, rivers, or even oceans, but it wasn't till 2015 that he started to wonder what lay beyond the surface of his favorite fishing spots. He suited up and went exploring, and to his surprise, scattered along the bottom of the Chattahoochee were hundreds of lost items, some of t...

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2019-04-18 02:30:24



Insights: As Video Streamers Turn Over Some Cards, Can They Avoid The Real Flop?  

In Texas Hold 'Em, a popular poker variant you can see on TV, there's a point in the game called "the Flop," when everyone at the table finally sees some of (but not all) the cards that each player has. The final reveal won't happen until after a few more rounds of betting, but everyone starts to know more about what everyone else has. All The Streamers Are Finally Showing Their Cards, Especially Disney Right now, in the business of streaming video, we're in The Flop. Some of the new...

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2019-04-17 18:11:58



Wattpad Pacts With Sony To Develop More Popular Stories Into TV Series  

Wattpad, the storytelling hub where a legion of up-and-coming writers share their tales, has signed a deal with Sony Pictures Television to develop some of its most popular stories into TV series. The duo's deal involves Wattpad giving Sony a first look at new stories garnering serious engagement on the platform. To determine what's catching users' attention, Wattpad will use its in-house technology, called 'Story DNA Machine Learning,' which identifies stories and writers with "exc...

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2019-04-17 12:39:24



Here's Why Simply Nailogical, With 7 Million Subscribers, Still Maintains Day Job At Canadian Government  

If being a top YouTube creator with 7 million subscribers sounds like a fulfilling and time-consuming proposition both professionally and financially, meet Cristine Rotenberg. The 30-year-old, who is known to fans as Simply Nailogical given that her channel is predicated on nail design, only moonlights as a YouTuber, it turns out. From Monday to Friday, Rotenberg works at Statistics Canada -- a government agency that produces statistics to help better understand Canada's population, resources...

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2019-04-17 08:01:52



Susan Wojcicki On YouTube's Fight Against Grotesque Content: “I Own This Problem, And I'm Going To Fix It”  

Amid a slew of bad news for YouTube -- including scandals involving conspiracy theories and pedophiles -- The New York Times sat down with CEO Susan Wojcicki for a wide-ranging profile, describing her as "the most measured person in tech" even as her company is facing harrowing horrors at seemingly every turn. Given her comparatively low profile, the Times notes that Wojcicki has not received as much blame as her counterparts at Facebook and Twitter for enabling the spread of misinformation...

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2019-04-17 07:04:17



European MCN Divimove Signs Burgeoning Dutch Vlogger Dylan Haegens  

Divimove, the Berlin-based multi-channel network, has added to its starry creator roster with Dutch vlogger Dylan Haegens, who has amassed roughly 2 million YouTube subscribers on the strength of his slickly-produced comedy clips. Divimove, which is one of the MCN subsidiaries of Luxembourg-based media conglomerate RTL Group, will work with 27-year-old Haegens to expand the reach of his existing social channels and monetize his content through "sustainable" brand partnerships, audience deve...

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2019-04-17 02:56:29



Top Scandinavian MCN 'United Screens', Which RTL Bought For $15 Million, Names New CEO  

United Screens, one of the top YouTube multi-channel networks in Scandinavia, has a new CEO. The RTL Group-owned network appointed Natalie Tideström Heidmark (pictured above, left) its new chief on April 1. She succeeds co-founder and former CEO Malte Andreasson, who will continue to consult for United Screens after he steps down. At the same time, United Screens elevated Nicolin Lillhage (pictured above, right) to the role of COO and deputy CEO. Andreasson's co-founder Stina Bergfors wil...

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2019-04-17 01:55:33



Netflix Is Close To Buying Hollywood's Historic Egyptian Theatre — But Won't Use It To Lure Film Awards  

Last week, after learning Netflix backed away from a deal to purchase independent cinema chain Landmark Theatres, we heard rumors the streamer was instead looking to buy the historic Egyptian Theatre in Hollywood. Those rumors appear to be true: Netflix is on the cusp of closing a deal to purchase the 97-year-old theater, Variety reports. Right now, the Egyptian is owned and maintained by nonprofit organization American Cinemathique (where Netflix's chief content officer Ted Sarandos is a boa...

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2019-04-17 01:10:10



Alexis G. Zall Will Go To Frightening Lengths For Followers In Portal A's 'Maybe Today Satan'  

Alexis G. Zall's latest multi-format series tells a story that may sound frighteningly familiar to creators in today's competitive digital landscape. Maybe Today Satan, an Instagram-first horror-comedy produced by digital studio Portal A that will also live on Zall's YouTube channel (1.2 million subscribers), will see the 20-year-old influencer consenting to a satanic possession after making a deal with the literal devil to grow her audience. The series kicked off on April 5 with Zall goi...

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2019-04-16 15:04:58



AT&T Sells Back Its 10% Stake In Hulu, Valuing Streamer At $15 Billion  

AT&T has sold its stake in Hulu back to the joint venture that owns the streaming service, amid a reorganization of its digital media properties and the impending launch of its own video platform at WarnerMedia. The transaction valued Hulu at $15 billion, and At&T's 9.5% stake at $1.43 billion. Hulu's last publicly-reported valuation, in a November regulatory filing by joint owner Disney, was $9.3 billion. Time Warner, which is now owned by AT&T, purchased its stake in Hulu ...

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2019-04-16 14:57:47



TikTok Hiring “Talent Ambassadors” At 17 Colleges To Help Rake In Older Users  

TikTok is going to college. The shortform video app is looking to expand its user base by charming college students -- and, to do that, it's hiring "talent ambassadors." Those ambassadors will traverse their campuses, offering TikTok swag and other incentives like free pizza and Amazon gift cards to students who download and use the app, Adweek reports. Given that TikTok is particularly known for having a large number of young teen users, these ambassador positions seem poised to help Ti...

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2019-04-16 14:39:56



Awesomeness Co-Heads Elucidate Vision For Gen Z Purveyor After Viacom Acquisition  

Nine months after its acquisition by Viacom, Awesomeness is re-birthing its vision for the Gen Z-focused media powerhouse, in what Awesomeness co-heads Rebecca Glashow and Shelley Zimmerman (pictured below) say has been a "hit-the-ground running integration" into the Viacom family. This seamlessness -- despite the fact that Viacom tendered a number of layoffs as it brought Awesomeness into the fold last summer -- has been due to the fact that numerous Awesomeness vets are employed elsewhere...

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2019-04-16 13:21:01



UTA Signs Vlogger Kennedy Walsh, Who Gained 940,000 Subscribers In 10 Months  

UTA has signed lifestyle vlogger Kennedy Walsh for representation in all areas. Walsh, who launched her YouTube channel 10 short months ago and has subsequently amassed 940,000 subscribers -- as well as an additional 512,000 followers on Instagram and 125,000 followers on Twitter -- is best known for her personal vlogs, celebrity photo re-creations, and viral challenges. She will work with UTA to transition into acting, as well as to pursue licensing, branding, and endorsement opportunities. W

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2019-04-16 09:38:44



T-Series Court Order Sees “Abusive, Vulgar, Racist” PewDiePie Diss Tracks Blocked In India  

T-Series and PewDiePie's battle has moved to a new venue: the Indian court system. The YouTuber (whose real name is Felix Kjellberg) has seen his T-Series diss tracks "Bitch Lasagna" and "Congratulations" blocked in India after T-Series filed a complaint with the High Court of Delhi. The complaint alleged the tracks are part of an effort on Kjellberg's part to defame T-Series and reclaim his crown as most-subscribed-to creator on YouTube. In the ruling (a copy of which was obtaine...

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2019-04-16 01:45:31



YouTube Teams Up With Enterprise For 'Cobra Kai' Campaign  

Ahead of the April 24 return of Cobra Kai, one of YouTube's top Originals, the platform has partnered with car rental brand Enterprise for an extensive ad campaign. For the uninitiated, Cobra Kai is an official continuation of the Karate Kid franchise. It stars Ralph Macchio, who played main character Daniel LaRusso in all three original films, and William Zabka, who played the primary antagonist, Johnny Lawrence in the first two films. In Cobra Kai, the duo butt heads once again after Johnny...

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2019-04-16 01:06:26



Vimeo Breaks Into Shortform Space With Acquisition Of Video Creation Service Magisto  

Vimeo is entering the shortform video business with the acquisition of Magisto, a service allowing users to create short videos that can be exported to any platform. Financial details weren't disclosed by either company, but Israeli business newspaper Globes reports Vimeo will pay $200 million when the deal closes sometime in the second quarter of this year. (Magisto is headquarted in Menlo Park, Calif., but has offices in Israel.) In a blog post about the deal, Magisto CEO and cofounder Ore...

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2019-04-15 13:26:59



Korean Boy Band BTS Annihilates Record For Biggest 24-Hour YouTube Debut  

K-Pop is continuing its staggering reign on YouTube. One week after girl-group Blackpink broke platform records for the most-viewed music video in 24 hours, boy band BTS clobbered those figures -- as the long-watched 24-hour viewership threshold continues to balloon an exponential pace. When it ascended to the top spot last week, Blackpink's "Kill This Love" nabbed 56.7 million views in 24 hours, barely eking past previous record holder Ariana Grande (whose "Thank U, Next" clocked 55.4 milli...

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2019-04-15 12:20:39



Horror Vloggers Sam And Colby Sign With CAA Amid YouTube Hiatus Announcement  

CAA has signed YouTube duo Sam Golbach and Colby Brock, whose videos on the Sam And Colby channel have racked up 2.8 million subscribers. Golbach and Brock, who are famous for exploring abandoned and haunted destinations, with 9.6 million followers across all platforms, will be repped by CAA in all areas of their burgeoning careers. Curiously, however, the duo posted a video on April 7 announcing an indefinite YouTube hiatus on the heels of a scary experience while attempting to enact a ritual...

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2019-04-15 08:19:14



YouTube Names New Head Of Unscripted; Says Upcoming Originals Slate Will Center On Music, Education, And Creators  

The YouTube Originals team has announced its replacement for veteran executive Ben Relles, who the video giant elevated from head of unscripted content to head of innovation last week amid its foray into choose-your-own-adventure programming and interactive live specials. Alex Piper, who formerly served as VP of alternative entertainment at Fox Broadcasting, will now head up YouTube's unscripted originals in North and South America, Variety reports. Both Relles and Piper will report to Susann...

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2019-04-15 04:25:23



Clevver News, Style Channels Return To YouTube With Original Hosts After Defy's Collapse  

Good news for Clevver fans. Two of the beloved lifestyle brand's YouTube channels are relaunching imminently with a bunch of familiar faces: Clevver News and Clevver Style. Clevver was one of the biggest potential casualties of the Defy Media shutdown in November (in addition to brother brand Smosh), when the digital network suddenly went out of business, leaving employees and creators in the lurch. Clevver, which was subsequently acquired by Hearst, is bringing back Clevver Style's hostin...

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2019-04-15 01:10:37



Longtime HQ Trivia Host Scott Rogowsky Exits Company  

Longtime top HQ Trivia host Scott Rogowsky has exited the company. Rogowsky, who'd been with the game app since its launch in August 2017, had been noticeably absent from its daily live video quiz games since March 24. Now we know he split from HQ over a disagreement about his time commitment to the startup. Visit Tubefilter for more great stories.

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2019-04-13 02:22:30



Netflix's Next Bid To Charm Awards Voters Is Its Own Magazine, Coming In June  

Netflix's next stunt to charm major awards show voters is a full-fledged magazine. The 100-page inaugural issue is set to be published in June, and will highlight some of the nearly 700 projects Netflix released last year as well as the talent behind them, Bloomberg reports. That publication month, of course, is no coincidence: June is when members of the television academy vote on Emmy nominations. Netflix will pass out copies of the magazine, tentatively called Wide, at events set up to pr...

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2019-04-12 17:33:56



Early YouTube Author Hannah Hart Returns To Form With Second Holiday-Themed Cookbook  

YouTube chef Hannah Hart became one of the first digital creators to successfully transition into the literary world when her debut comedic cookbook, My Drunk Kitchen, became a New York Times Best Seller for five weeks upon its release back in 2014. Now, Hart is back with her third book to date titled My Drunk Kitchen Holidays. The humor-filled tome will celebrate year-round holidays with 50 new recipes as well as activity suggestions, each arranged into 12 monthly themes. The book will fete ti

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2019-04-12 14:48:48



Disney Streaming Service To Launch In November At $6.99 Per Month  

Disney has finally dished some serious details about its upcoming streaming service, Disney+. First, we now have an official launch date. The service goes live on Nov. 12, 2019 -- but only in the U.S. Wider rollout will happen, but Disney didn't say when. We now also know that the service will cost $6.99 per month, or $69.99 per year when paid ahead in full. (FYI, that's $2 less per month than Netflix's most basic plan, and $1 more than Disney-owned Hulu's most basic plan.) Disney sha...

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2019-04-12 11:33:59



YouTube Is Plotting A New Metric That Would Reward 'Quality Watch Time' (Report)  

Amid a ferris-wheeling slew of scandals with respect to objectionable content across its air, YouTube is reportedly developing a new algorithm to reward content of "quality." According to Bloomberg, YouTube has been developing two internal metrics over the past two years -- one that is straightforward and gauges total time spent on the service (including posting and reading comments; not just watching videos) and a second that is slightly more nebulous, which the video giant is still workin...

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2019-04-12 09:02:27



Instagram Launches Moody Camera Effects For Coachella, Billie Eilish  

Instagram has released two new filters to fete two of the biggest happenings in music today: Coachella, which kicks off today in the California desert, as well as the debut album of breakout artist Billie Eilish, which is titled When We All Fall Asleep, Where Do We Go? (which bowed on March 29). The first effect, which marks a creative collaboration between Instagran and 17-year-old Eilish -- known for her purring vocals and creepy aesthetic -- gives users' skin a plastic glean and also fully...

what do you think?

2019-04-12 05:23:08



In A First, VidCon Will Host Panels, Meet-And-Greets With Internet-Famous Pets  

VidCon, under owner Viacom, is set to debut its first-ever co-branded programming venture at its 10th annual gathering in Anaheim, Calif. VidCon is teaming up with Group Nine Media-owned animal-centric media brand The Dodo for The Dodo's Pet Zone, which will run as part of the Community Track at VidCon. In what could serve as massive draw for animal-loving attendees -- though perhaps less of a pleasurable experience for the animals themselves -- fans be able to interface with the viral pets d...

what do you think?

2019-04-12 02:59:06



YouTube Millionaires: Top 'Madden NFL' Gamer YoBoy Pizza Takes On Real-Life NFL Stars In New YouTube Series  

Like many a good old red-blooded American, Tom Forster grew up in a family that loved football. Forster is just as much of a fan as his father and grandfather, but his interests trend a little more virtual than his family members'. He's a longtime player of Madden NFL, an Electronic Arts (EA) video game franchise that's been around since 1988. Visit Tubefilter for more great stories.

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2019-04-12 02:55:57



Taxes Got You Down? MrBeast — Who Gave Away More Than $1 Million Last Year — Feels Your Pain.  

Is tax season causing you to spiral haplessly with mind-numbing dread? Jimmy Donaldson -- the breakout YouTube star known to 17 million subscribers as MrBeast -- is in roughly the same spot. In a sitdown interview with fellow creators Ethan and Hila Klein on their H3 Podcast, the 20-year-old discussed the most complicated tax season of his young life, given that his YouTube career is predicated on giving away massive amounts of money for video stunts, such as YouTuber Only Airsoft Battle Roy...

what do you think?

2019-04-12 02:54:51



Logan Paul's Latest Podcast Guest Is Banned Conspiracy Theorist Alex Jones  

Alex Jones, the notorious far-right conspiracy theorist who's been banned from virtually every major platform, made a two-hour return to YouTube this week courtesy of Logan Paul. Paul, who has 19 million subscribers and nets more than 50 million views per month, featured Jones in the latest episode of his Impaulsive podcast, which counts an additional 1.4 million subscribers and 10 to 15 million views per month on its own dedicated YouTube channel. Now, Paul is facing backlash for giving Jo...

what do you think?

2019-04-12 02:15:23



JoJo Siwa Fetes 16th Birthday With Manny MUA, Joey Graceffa — And Nickelodeon Cameras In Tow  

JoJo Siwa doesn't turn 16 until May 19, but that's not stopping the gravelly-voiced and incomparably energetic YouTube star from getting a head start on this year's festivities. Siwa celebrated her birthday earlier this week at the W Hotel in Hollywood, with the event being filmed for a Nickelodeon special dubbed JoJo's Dream Birthday, premiering on May 18 at 8:00 pm. The word 'Dream' is a nod to other projects that Siwa has in the works, including a five-song EP and accompanying tour, ...

what do you think?

2019-04-12 01:45:15



Smitten With 'Liza On Demand', YouTube Premium Picks Up 2 Extra Episodes  

YouTube Premium apparently likes what it's seeing with Liza On Demand, whose second season is currently in production after being greenlit in January. At a Q&A event last night, YouTube's chief business officer Robert Kyncl surprised his interviewer -- Demand star Liza Koshy -- by sharing that YouTube Premium was adding two more episodes to season two. The first season of Liza On Demand -- in which Koshy's character tries her hand at the gig economy to hilarious results -- compris...

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2019-04-12 01:17:19



Insights: Snap Reaction To New Initiatives Is Great, But Can Spiegel Sustain This Win Streak?  

It's been a long while coming, but Snap finally had some things to celebrate the past few days. Now to see if the company's beleaguered shareholders and remarkably loyal young user base can keep celebrating for a while. In its first-ever partner summit last week, the company announced a slate of new episodic original shorts, further investing in keep-'em-around content to help improve user engagement. Initial shows had some successes, though none of the names involved so far are big outside of

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2019-04-12 01:17:18



YouTube Axes Four More Series As It Overhauls Original Programming Strategy  

YouTube has cancelled four more original series as part of its ongoing programming strategy switch-up. Ryan Hansen Solves Crimes on Television, Champaign ILL, Sideswiped, and Do You Want to See a Dead Body have gotten the ax. All of the series were scripted and fairly new, with the eldest of them being Ryan Hansen. That series launched in 2017 had two seasons; the rest launched last year and had just one. "Our goal is to create amazing programming focused on music, education, YouTube creator...

what do you think?

2019-04-12 01:10:21



Hulu Orders Limited Series Based On Disgraced Theranos Founder, Starring Kate McKinnon  

Everyone wants a piece of the Theranos story -- the riveting tale of a startup gone awry, which has already spawned a best-selling book, an ABC News podcast, an HBO documentary, a forthcoming feature film starring Jennifer Lawrence and directed by Adam McKay, and now a limited Hulu series. Hulu has ordered a project based on ABC News' The Dropout, which chronicles the story of 35-year-old fallen entrepreneur Elizabeth Holmes, who claimed to have developed technology that could conduct a wide ra

what do you think?

2019-04-12 01:07:50



YouTube Axes Four More Series As It Overhauls Original Programming Strategy  

YouTube has cancelled four more original series as part of its ongoing programming strategy switch-up. Ryan Hansen Solves Crimes on Television, Champaign ILL, Sideswiped, and Do You Want to See a Dead Body have gotten the ax. All of the series were scripted and fairly new, with the eldest of them being Ryan Hansen. That series launched in 2017 had two seasons; the rest launched last year and had just one. "Our goal is to create amazing programming focused on music, education, YouTube creator...

what do you think?

2019-04-11 15:34:22



In A First, VidCon Will Host Panels, Meet-And-Greets With Internet-Famous Pets  

VidCon, under owner Viacom, is set to debut its first-ever co-branded programming venture at its 10th annual gathering in Anaheim, Calif. VidCon is teaming up with Group Nine Media-owned animal-centric media brand The Dodo for The Dodo's Pet Zone, which will run as part of the Community Track at VidCon. In what could serve as massive draw for animal-loving attendees -- though perhaps less of a pleasurable experience for the animals themselves -- fans be able to interface with the viral pets d...

what do you think?

2019-04-11 15:28:50



Logan Paul's Latest Podcast Guest Is Banned Conspiracy Theorist Alex Jones  

Alex Jones, the notorious far-right conspiracy theorist who's been banned from virtually every major platform, made a two-hour return to YouTube this week courtesy of Logan Paul. Paul, who has 19 million subscribers and nets more than 50 million views per month, featured Jones in the latest episode of his Impaulsive podcast, which counts an additional 1.4 million subscribers and 10 to 15 million views per month on its own dedicated YouTube channel. Now, Paul is facing backlash for giving Jo...

what do you think?

2019-04-11 12:37:06



JoJo Siwa Fetes 16th Birthday With Manny MUA, Joey Graceffa — And Nickelodeon Cameras In Tow  

JoJo Siwa doesn't turn 16 until May 19, but that's not stopping the gravelly-voiced and incomparably energetic YouTube star from getting a head start on this year's festivities. Siwa celebrated her birthday earlier this week at the W Hotel in Hollywood, with the event being filmed for a Nickelodeon special dubbed JoJo's Dream Birthday, premiering on May 18 at 8:00 pm. The word 'Dream' is a nod to other projects that Siwa has in the works, including a five-song EP and accompanying tour, ...

what do you think?

2019-04-11 11:40:34



Welsh YouTube Star Ben Phillips To Conduct “The Ultimate Prank War” On U.K. Tour  

YouTube prankster Ben Phillips, who recently surpassed 1 billion lifetime views on his massively popular channel, is embarking on a tour with his younger brother, Elliot Giles. Dubbed Ben Vs. Elliot, the monthlong U.K. show will kick off on Sept. 27 in their native Cardiff, and subsequently hit London, Glasgow, Manchester, and more. While interpreting pranks into a live event may sound like a tricky feat, the shows will see the brothers competing in "the ultimate prank war," they say. Ticke...

what do you think?

2019-04-11 10:55:56



YouTube Exec Ben Relles Named Head Of Innovation, Will Lead Platform's Push Into Interactive Content  

YouTube is officially joining Netflix in the realm of interactive content. The platform revealed today that longtime executive Ben Relles, previously head of unscripted content for YouTube Originals, has been installed in a newly-created role: head of innovation. In this position, he'll develop a slate of choose-your-own-adventure programming and interactive live specials designed to boost user engagement and explore the reach of interactive technology, Variety reports. "We now have amazi...

what do you think?

2019-04-11 10:51:28



YouTuber Charlie Ross Arrested For Impersonating Police Officer In April Fools' Prank  

YouTube star Charlie Ross' April Fools' prank -- in which he impersonated a police officer and attempted to issue a falsified parking ticket to a Florida woman -- may land him in serious trouble with actual authorities. Ross, who counts 2.1 million subscribers across two channels -- RossCreations and Vlog Creations -- was identified by law enforcement thanks to license plate information gleaned from security footage outside of a Sarasota Steak n Shake, Insider reports. He was arrested today...

what do you think?

2019-04-11 08:41:06



PewDiePie Signs Deal To Livestream Exclusively On Blockchain-Based Platform DLive  

PewDiePie is moving platforms. Well, partially. In yesterday's YouTube upload, PewDiePie (aka Felix Kjellberg) announced he'll now be livestreaming each week exclusively on blockchain-based platform DLive, beginning with a stream this coming Sunday, April 14. Visit Tubefilter for more great stories.

what do you think?

2019-04-11 08:32:33



Digital Vets Launch 'UNCMMN' Talent Management Upstart, Repping Jay Versace, Jc Caylen  

Two veterans from the world of digital entertainment have teamed up to launch their own talent management startup, which is called UNCMMN. The firm is the brainchild of Stephanie Piza, a former talent manager at Flip Management (which merged with Select Management in August) and Carla Vionette Santiago, who formerly oversaw digital partnerships at marketing agency United Entertainment Group, where she worked with brands like Toyota, Doritos, and SC Johnson, and more. UNCMMN is being funded by ...

what do you think?

2019-04-11 08:17:11



YouTube Entrepreneur Zoe Sugg Renews Contract With Talent Firm Gleam Futures  

Gleam Futures, the U.K. digital talent management company that has lost a number of high-profile clients in recent years, will forge onward with one of its hallmark stars: the lifestyle vlogger Zoe Sugg, who counts 42 million followers across all of her social media channels and is also the proprietor of a successful beauty and lifestyle brand called Zoella. Sugg has re-signed with Gleam after six years with the company, though Gleam did not immediately respond to request for comment about the

what do you think?

2019-04-11 07:54:32



Taxes Got You Down? MrBeast — Who Gave Away More Than $1 Million Last Year — Feels Your Pain.  

Is tax season causing you to spiral haplessly with mind-numbing dread? Jimmy Donaldson -- the breakout YouTube star known to 17 million subscribers as MrBeast -- is in roughly the same spot. In a sitdown interview with fellow creators Ethan and Hila Klein on their H3 Podcast, the 20-year-old discussed the most complicated tax season of his young life, given that his YouTube career is predicated on giving away massive amounts of money for video stunts, such as YouTuber Only Airsoft Battle Roy...

what do you think?

2019-04-11 06:57:55



YouTube TV Hikes Monthly Price To $50 As It Strikes Carriage Deal With Discovery  

YouTube is significantly ramping up the price of its YouTube TV service from $40 to $50 per month -- a 25% increase. At the same time, the company noted in a blog post that it had added several channels from the Discovery network, including the flagship Discovery Channel, as well as HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. "We'll also be adding OWN: Oprah Winfrey Network later this year," wrote YouTube TV's VP of product management...

what do you think?

2019-04-11 06:37:23



Movie Theaters Don't Like Netflix. Netflix's Solution: Buy Its Own Movie Theater Chain.  

Netflix's determination to simultaneously (or almost simultaneously) release its films in theaters and on its site has left it locked out of most major theater chains. That's a problem for Netflix, because it really, really wants to win film awards — and for a film to be eligible for major awards like the Oscars, it has to have a theater run. Netflix's solution? Buy its own theater chain, and do what it wants. Or, well, at least attempt to buy its own theater chain. A new Los Angeles ...

what do you think?

2019-04-11 05:49:49



Hulu Orders Limited Series Based On Disgraced Theranos Founder, Starring Kate McKinnon  

Everyone wants a piece of the Theranos story -- the riveting tale of a startup gone awry, which has already spawned a best-selling book, an ABC News podcast, an HBO documentary, a forthcoming feature film starring Jennifer Lawrence and directed by Adam McKay, and now a limited Hulu series. Hulu has ordered a project based on ABC News' The Dropout, which chronicles the story of 35-year-old fallen entrepreneur Elizabeth Holmes, who claimed to have developed technology that could conduct a wide ra

what do you think?

2019-04-11 03:30:10



PewDiePie Signs Deal To Livestream Exclusively On Blockchain-Based Platform DLive  

PewDiePie is moving platforms. Well, partially. In yesterday's YouTube upload, PewDiePie (aka Felix Kjellberg) announced he'll now be livestreaming each week exclusively on blockchain-based platform DLive, beginning with a stream this coming Sunday, April 14. Visit Tubefilter for more great stories.

what do you think?

2019-04-11 02:30:27



Creators Going Pro: Alex Clark Used To Do Stand-Up Comedy On Street Corners. Now, He Performs For Thousands — And Owns A YouTube Animation Studio.  

There's nothing Alex Clark loves more than telling great stories. Okay, that's a lie. There's nothing he loves more than telling great, funny stories. So much so that he used to be a stand-up street corner comedy busker, offering witty anecdotes to passersby. Nowadays, though, Clark doesn't have to stand on street corners to find an audience. Instead, the audience comes to him. We're talking both on YouTube, where 4 million subscribers tune in each week (amassing between 10 and 20 mil...

what do you think?

2019-04-11 02:25:50



Creators Going Pro: Alex Clark Used To Do Stand-Up Comedy On Street Corners. Now, He Performs For Thousands — And Owns A YouTube Animation Studio.  

There's nothing Alex Clark loves more than telling great stories. Okay, that's a lie. There's nothing he loves more than telling great, funny stories. So much so that he used to be a stand-up street corner comedy busker, offering witty anecdotes to passersby. Nowadays, though, Clark doesn't have to stand on street corners to find an audience. Instead, the audience comes to him. We're talking both on YouTube, where 4 million subscribers tune in each week (amassing between 10 and 20 mil...

what do you think?

2019-04-11 02:12:26



Someone Hacks Defy Media's Twitter Account, Promptly Uses It To Troll Everyone (Including Defy)  

Someone has hacked Defy Media's Twitter account, and they've made it perfectly clear that they are not a fan of Defy. Back when Defy abruptly shuttered in November, it left roughly 50 creators (as well as hundreds of employees) in limbo, and an estimated $1.7 million of those creators' AdSense earnings is still caught up in the company's bankruptcy and liquidation proceedings. As a result, there are plenty of folks out there disgruntled at Defy, and @umn, the person who appears to be behind t...

what do you think?

2019-04-11 01:57:44



YouTube Entrepreneur Zoe Sugg Renews Contract With Talent Firm Gleam Futures  

Gleam Futures, the U.K. digital talent management company that has lost a number of high-profile clients in recent years, will forge onward with one of its hallmark stars: the lifestyle vlogger Zoe Sugg, who counts 42 million followers across all of her social media channels and is also the proprietor of a successful beauty and lifestyle brand called Zoella. Sugg has re-signed with Gleam after six years with the company, though Gleam did not immediately respond to request for comment about the

what do you think?

2019-04-10 15:39:51



Movie Theaters Don't Like Netflix. Netflix's Solution: Buy Its Own Movie Theater Chain.  

Netflix's determination to simultaneously (or almost simultaneously) release its films in theaters and on its site has left it locked out of most major theater chains. That's a problem for Netflix, because it really, really wants to win film awards — and for a film to be eligible for major awards like the Oscars, it has to have a theater run. Netflix's solution? Buy its own theater chain, and do what it wants. Or, well, at least attempt to buy its own theater chain. A new Los Angeles ...

what do you think?

2019-04-10 14:09:27



YouTube TV Hikes Monthly Price To $50 As It Strikes Carriage Deal With Discovery  

YouTube is significantly ramping up the price of its YouTube TV service from $40 to $50 per month -- a 25% increase. At the same time, the company noted in a blog post that it had added several channels from the Discovery network, including the flagship Discovery Channel, as well as HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. "We'll also be adding OWN: Oprah Winfrey Network later this year," wrote YouTube TV's VP of product management...

what do you think?

2019-04-10 12:07:33



Someone Hacks Defy Media's Twitter Account, Promptly Uses It To Troll Everyone (Including Defy)  

Someone has hacked Defy Media's Twitter account, and they've made it perfectly clear that they are not a fan of Defy. Back when Defy abruptly shuttered in November, it left roughly 50 creators (as well as hundreds of employees) in limbo, and an estimated $1.7 million of those creators' AdSense earnings is still caught up in the company's bankruptcy and liquidation proceedings. As a result, there are plenty of folks out there disgruntled at Defy, and @umn, the person who appears to be behind t...

what do you think?

2019-04-10 09:41:02



Welsh YouTube Star Ben Phillips To Conduct “The Ultimate Prank War” On U.K. Tour  

YouTube prankster Ben Phillips, who recently surpassed 1 billion lifetime views on his massively popular channel, is embarking on a tour with his younger brother, Elliot Giles. Dubbed Ben Vs. Elliot, the monthlong U.K. show will kick off on Sept. 27 in their native Cardiff, and subsequently hit London, Glasgow, Manchester, and more. While interpreting pranks into a live event may sound like a tricky feat, the shows will see the brothers competing in "the ultimate prank war," they say. Ticke...

what do you think?

2019-04-10 07:08:39



YouTube Exec Ben Relles Named Head Of Innovation, Will Lead Platform's Push Into Interactive Content  

YouTube is officially joining Netflix in the realm of interactive content. The platform revealed today that longtime executive Ben Relles, previously head of unscripted content for YouTube Originals, has been installed in a newly-created role: head of innovation. In this position, he'll develop a slate of choose-your-own-adventure programming and interactive live specials designed to boost user engagement and explore the reach of interactive technology, Variety reports. "We now have amazi...

what do you think?

2019-04-10 02:34:31



YouTuber Charlie Ross Arrested For Impersonating Police Officer In April Fools' Prank  

YouTube star Charlie Ross' April Fools' prank -- in which he impersonated a police officer and attempted to issue a falsified parking ticket to a Florida woman -- may land him in serious trouble with actual authorities. Ross, who counts 2.1 million subscribers across two channels -- RossCreations and Vlog Creations -- was identified by law enforcement thanks to license plate information gleaned from security footage outside of a Sarasota Steak n Shake, Insider reports. He was arrested today...

what do you think?

2019-04-10 02:13:52



YouTube Forced To Disable Comments On Livestreams Of White Nationalism Hearing In Congress  

This morning, YouTube disabled commenting on at least three livestreams showing the House Judiciary Committee's hearing about the rise of white nationalism on social media after their respective comments sections were flooded with hate speech and white supremacist memes. Visit Tubefilter for more great stories.

what do you think?

2019-04-09 18:57:50



Fullscreen's Talent Unit Signs 10 Creators, Including Sierra Schultzzie, Josh Ovalle  

Fullscreen is continuing to build out its 360-degree talent management division, which works with digital creators and mainstream celebrities in all aspects of their careers. This is a more intimate relationship than traditional multi-channel network representation, which is what Fullscreen was founded upon, and which centers around YouTube channel management. The talent unit, which Tubefilter profiled last June, and which has been overseen by Mahzad Babayan since 2015, has announced a trio of

what do you think?

2019-04-09 10:07:05



Loaded, A Talent Firm For Top Gaming Stars, Signs Dakotaz, Skadoodle, and Sjokz  

Loaded, the digital talent management company that reps some of the top gaming creators on earth -- including Ninja and DrLupo -- has added to its roster today with three new signings. Loaded will now rep Brett 'Dakotaz' Hoffman, Tyler 'Skadoodle' Latham (pictured above), and Eefje 'Sjokz' Depoortere in the realms of entertainment opportunities, brand partnerships and endorsements, personal appearances, book publishing, and more. Collectively, the three creators count more than 350 ...

what do you think?

2019-04-09 07:10:48



Jennifer Lopez Revamps Her YouTube Channel To Give Viewers More Personal Content  

Jennifer Lopez is the latest high-profile Hollywood celeb to try her hand at being a YouTuber. Well, to be clear, the actress, singer, and producer... Visit Tubefilter for more great stories.

what do you think?

2019-04-09 02:48:50



Digital Vets Launch 'UNCMMN' Talent Management Upstart, Repping Jay Versace, Jc Caylen  

Two veterans from the world of digital entertainment have teamed up to launch their own talent management startup, which is called UNCMMN. The firm is the brainchild of Stephanie Piza, a former talent manager at Flip Management (which merged with Select Management in August) and Carla Vionette Santiago, who formerly oversaw digital partnerships at marketing agency United Entertainment Group, where she worked with brands like Toyota, Doritos, and SC Johnson, and more. UNCMMN is being funded by ...

what do you think?

2019-04-09 02:39:59



Liza Koshy Nabs Cameo In Drax Project Music Video, Cover Of 'Mood' Magazine  

Liza Koshy may have made a triumphant return to YouTube in her own Dollar Store-themed music video, but now the 23-year-old is co-starring in somebody else's. Koshy is teaming up with the New Zealand band Drax Project on the clip for their latest single "Woke Up Late," which features guest vocals from Hailee Steinfeld. The four-piece Drax Project band formed in 2014 and have hit the road as openers for Ed Sheeran and Camila Cabello. Koshy shared a teaser for the music video on Instagram ahe...

what do you think?

2019-04-09 01:34:41



Beyoncé Is Dropping A Netflix Documentary Next Week (Trailer)  

Beyonce Knowles, the iconic entertainer who keeps a notoriously tight lip on her creative works -- and who has released past surprise visual albums and documentaries in conjunction with Apple and HBO -- is teaming up with Netflix on a new doc chronicling her 2018 headlining Coachella performance. The film, titled Homecoming, will debut on April 17 -- coinciding with the launch of this year's Coachella music festival, which kicks off in the California desert on April 12. Homecoming will cove...

what do you think?

2019-04-08 17:29:42



YouTube Will Livestream Blackpink's Coachella Performance In Times Square  

This year marks YouTube's ninth as Coachella's exclusive streaming partner, the platform is trying something new when the festival kicks off this Friday. For the first time, in addition to livestreaming the entire music festival online, YouTube will also stream a single Coachella performance to the largest screen in New York City's Times Square, the Los Angeles Times reports. The artists behind that performance? None other than K-pop girlband Blackpink, whose newest music video dropped l...

what do you think?

2019-04-08 14:27:54



Diary Of A Web Series: How I Accidentally Became A Director  

I didn't go to film school. I don't know anything about blocking or lighting or anything remotely useful with regard to capturing motion images of humans and their environs. I don't know how to operate equipment (I struggle with setting up lights or a simple tripod). I don't even know the jargon, which is crucial when attempting to sound smart. So how did I end up the director of several web series? By complete accident. Visit Tubefilter for more great stories.

what do you think?

2019-04-08 07:53:23



Boutique Talent Firm Rare Global Signs Amber Scholl, Cydnee Black, Jessica Vu (Exclusive)  

Rare Global, the boutique digital talent management company that says its fleet counts 1.8 billion lifetime views and 50 million cumulative subscribers, has signed three new creators to its roster across the fashion, beauty, and lifestyle verticals. First up is Amber Scholl, who counts 2.8 million YouTube subscribers, and is best known for her comedic Broke Bitch Tips series. Scholl has collaborated on sponsored content with the likes of Reebok and Amazon. Cydnee Black, a beauty vlogger who wa...

what do you think?

2019-04-08 05:58:09



Teespring Makes “Dramatic Turnaround” After Years Of Struggling, Will Hit $1 Billion In Lifetime Sales This Year  

When custom merch platform Teespring installed new CEO Chris Lamontagne in January, it was part of an overall effort to pull off a "dramatic turnaround after years of turbulence," the company revealed today. Teespring now expects to hit $1 billion in lifetime sales this year. The business, which works with some of YouTube's top creators and also has a partnership with YouTube itself, launched in 2013 after being backed by startup incubator Y Combinator. Three years later, in 2016, Teespri...

what do you think?

2019-04-08 05:24:19



Viacom Taps 'Bleacher Report' Vet Rory Brown To Serve As MTV's Head Of Digital, Social  

Viacom has recruited Rory Brown, the former president of Turner-owned digital sports brand Bleacher Report, to serve as the new head of digital and social media for MTV, VH1, CMT, and Logo. In this role, Brown will help charge MTV's resurgence as a top youth media brand, according to Viacom, and will also oversee MTV Studios -- which is developing reboots of classic MTV shows (like Daria, Aeon Flux, and The Real World) for distribution on streaming services. Brown will also oversee live event...

what do you think?

2019-04-08 04:51:42






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