Here's a new script to find the best text for new ads using an n-gram analysis  

This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance. Please visit Search Engine Land for the full article.

what do you think? 2019-02-15 13:03:37

Using Google Search Console to manage 'search enhancement' validation errors and employing the API  

In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API. Please visit Search Engine Land for the full article.

what do you think? 2019-02-15 09:05:34

Product card buttons pop up on desktop search  

Google Shopping product panel adds for “details”, “reviews” and “stores” options. Please visit Search Engine Land for the full article.

what do you think? 2019-02-15 08:10:07

Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations  

Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes. Please visit Search Engine Land for the full article.

what do you think? 2019-02-15 01:59:46

Bug with Ad Preview and Diagnosis Tool showing ad scores and more data  

The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue. Please visit Search Engine Land for the full article.

what do you think? 2019-02-15 01:40:19

SearchCap: EU link tax, Google service area businesses & match types  

Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 21:21:55

Update your match types and account structure to improve performance, here's how  

The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West. Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 12:53:50

EU copyright directive poised to become law, includes licensing fees for search engines  

Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive. Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 11:59:44

6 things you need to know about Google's change for service area businesses  

Google’s new service area business set up cleared addresses. If you’re a service business, don't try to add it back. Here’s why. Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 10:13:59

Get more from your customer data with marketing automation  

Thursday, February 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 03:26:41

SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-14 01:43:07

Google enables 'join waitlist' for restaurants  

Functionality is provided by DineTime as part of Reserve with Google. Please visit Search Engine Land for the full article.

what do you think? 2019-02-13 12:26:47

Sharpen your SEO & SEM skills. See the SMX Advanced agenda!  

Expert-level tactics & discussion. Brand safe. Your community. Don't miss SMX Advanced this year. Please visit Search Engine Land for the full article.

what do you think? 2019-02-13 11:52:08

Google tests ads in Assistant results  

With the Assistant now on a billion devices, the move was inevitable. Please visit Search Engine Land for the full article.

what do you think? 2019-02-13 10:55:39

Business owners can now reply to reviews on Google Maps desktop  

If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Please visit Search Engine Land for the full article.

what do you think? 2019-02-13 07:28:53

Death of the keyword: What it is (and is not) for retail  

Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming. Please visit Search Engine Land for the full article.

what do you think? 2019-02-13 01:34:40

Analyst: 8 billion voice assistants by 2023  

Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Please visit Search Engine Land for the full article.

what do you think? 2019-02-12 10:37:47

SearchCap: Google Ads click share, shopping ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-12 03:10:31

For retail advertisers, Shopping ads continue to overshadow text ads  

Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Please visit Search Engine Land for the full article.

what do you think? 2019-02-12 02:52:08

Is Google Maps what augmented reality has been waiting for?  

AR walking directions could be a breakthrough application for the industry. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 19:26:38

Bing Ads multiple language targeting: What you need to know  

There are important nuances to ensuring your ads reach users in the languages they understand. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 19:19:05

How Google will shift resources to media search and other tidbits from Gary Illyes' AMA on Reddit  

The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 13:55:53

Back to basics: What does 'long-tail' keyword really mean?  

The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 10:55:36

How to choose a location data provider  

More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 10:48:53

Google Ads bringing click share to Search campaign competitive metrics  

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 10:16:58

Updated for 2019! 'Enterprise SEO Platforms: A Marketer's Guide'  

Learn about the latest SEO trends. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 09:42:24

Optimizing content for voice search and virtual assistants for a competitive edge  

Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 04:23:13

3 easy internal linking strategies for keywords with different search volumes  

Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 02:45:32

SearchCap: Bing Ads targets, Google AMA & Google Maps AR  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-11 02:30:17

SearchCap: Google XML sitemaps, Amazon ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-08 14:39:26

Managing Sitemap XML with Google Search Console  

What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Please visit Search Engine Land for the full article.

what do you think? 2019-02-08 02:16:01

Breaking down the new realities of local search: What we learned at SMX West  

Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors’ location spoofing. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 14:07:42

Manufacturer center initiatives are a promising start for 2019 Google updates  

New features give manufacturers valuable search query and competitor insights, as well as new product information to highlight in Google Shopping. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 13:08:57

SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 09:56:39

Bing to publishers: Start using new Bing URL submission process for indexing now  

Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 09:06:13

Google Search Console goes live with new consolidated view  

Google made a preview of the consolidated data view live early, go check it out now. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 08:30:53

Reboot your text ads with this toolkit evaluation  

During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for you. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 05:35:04

Key considerations for achieving success on Amazon  

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 04:22:18

No surprise: Clicks plummet when images, article info stripped from news results in SERP  

Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results. Please visit Search Engine Land for the full article.

what do you think? 2019-02-07 03:48:28

SearchCap: Google Search Console changes, hotel check-in/out data & search ad tracking  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-06 14:15:19

Pixel problems: Troubleshooting your paid media tracking implementation  

Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes. Please visit Search Engine Land for the full article.

what do you think? 2019-02-06 11:27:53

Google Search Console to consolidate Search Performance reports to canonical URL  

Big changes are coming to how Google reports on your data within Google Search Console. Please visit Search Engine Land for the full article.

what do you think? 2019-02-06 04:59:10

12 leading call analytics vendors profiled  

Learn about the benefits of using call analytics platforms and find out which one is right for your company. Please visit Search Engine Land for the full article.

what do you think? 2019-02-06 03:12:39

Google My Business supports hotel check-in and check-out times  

Google is now giving hotels a way to communicate even more about their properties to customers. Please visit Search Engine Land for the full article.

what do you think? 2019-02-06 02:50:51

5 takeaways from Google's Q4 2018 earnings for search marketers  

Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Please visit Search Engine Land for the full article.

what do you think? 2019-02-05 21:45:01

SearchCap: Local SEO survey, Moz domain authority and GOOG earnings  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-05 19:03:36

SMX Advanced registration is open!  

SEO & SEM tactics for the most advanced marketers in the world. Please visit Search Engine Land for the full article.

what do you think? 2019-02-05 12:41:58

How to keep PPC accounts healthy when using automation  

Why reports alone don't cut it anymore in the fast-paced world of automated PPC Please visit Search Engine Land for the full article.

what do you think? 2019-02-05 12:13:35

Moz upgrades controversial 'domain authority' metric  

The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric. Please visit Search Engine Land for the full article.

what do you think? 2019-02-05 10:45:49

SearchCap: Super Bowl search ads, testing search ads & more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-04 10:23:42

Bing doesn't show ads for queries around Super Bowl commercials, while Google does  

Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year. Please visit Search Engine Land for the full article.

what do you think? 2019-02-04 09:45:40

Survey: Local SEO an 'artisanal' discipline dominated by small agencies  

Roughly 53 percent of firms doing local SEO have 10 or fewer clients. Please visit Search Engine Land for the full article.

what do you think? 2019-02-04 08:08:33

Tips on testing responsive search ads  

Are the additional characters or RSAs generating better results or more problems? Please visit Search Engine Land for the full article.

what do you think? 2019-02-04 02:24:45

3 types of silos killing your marketing team  

Live Webinar: Wednesday, February 6, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article.

what do you think? 2019-02-01 21:02:21

SearchCap: Quora keyword targets, Angular SEO & old stock SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-02-01 15:14:12

Angular Universal: What you need to know for SEO  

Learn the five steps to make Angular play nicely with search engine bots and index your site. Please visit Search Engine Land for the full article.

what do you think? 2019-02-01 11:17:11

Learn how to manage product unavailability without hurting your SEO  

When your e-commerce site has out-of-stock products, here are strategies to manage your indexed pages and turn the customer experience into a sale. Please visit Search Engine Land for the full article.

what do you think? 2019-02-01 07:19:08

Client in-housing, competition for talent top digital agency concerns  

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Please visit Search Engine Land for the full article.

what do you think? 2019-01-31 19:02:30

Getting started with Google Search Console  

In this first part of our in-depth exploration of the new Google Search Console, we’ll explain the overview section, Performance report and URL inspector. Please visit Search Engine Land for the full article.

what do you think? 2019-01-31 14:14:11

SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-31 10:52:06

Quora adds search-like keyword targeting, Auction Insights for advertisers  

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. Please visit Search Engine Land for the full article.

what do you think? 2019-01-31 07:07:45

Bing lets webmasters submit 10,000 URLs per day through Webmaster Tools  

How about a 1000x increase in the number of URLs you can submit to Bing in a day? Please visit Search Engine Land for the full article.

what do you think? 2019-01-31 06:49:53

Agencies say search, social spend will rise, but increases target 5 platforms  

While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 21:30:38

SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 20:45:12

Now your Google text ads can show on YouTube search results, too  

Google says early tests have shown similar performance results for text ads on YouTube and Google Search. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 15:49:06

Bing offers a trio of new local search APIs  

Each one performs different but complementary functions for enterprises and app developers. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 12:29:57

New Google Search Console adds a security issues section  

In anticipation of the old Google Search Console going away, Google has moved the security issues into the new version. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 04:35:32

Targeted SEO: Here's how to grow a page from 200 visits per month to 30,000  

Pages need to be optimized, linkable and have search opportunity to grow. Please visit Search Engine Land for the full article.

what do you think? 2019-01-30 01:11:52

What customers expect in the age of AI  

In the age of artificial intelligence (AI), emotion still matters. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 22:49:09

Riding the wave of AI: Is your marketing campaign as smart as it can be?  

AI and machine learning are helping marketers in more ways than you can imagine. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 22:28:21

SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 19:50:42

Google adds voice input and spoken results to mobile web search  

The search giant appears to be conditioning searchers to use voice across all platforms. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 06:48:19

Save your grant account from suspension with this script  

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 06:43:50

How to know when it's time to pay for search analytics tools  

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Please visit Search Engine Land for the full article.

what do you think? 2019-01-29 04:47:32

Google My Business messaging via SMS to end, but where is the alternative?  

The end of SMS messaging on the GMB dashboard will have a sizable - and negative - impact on marketing agencies and large enterprises. Here’s why. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 21:45:57

SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 19:39:44

DuckDuckGo is growing fast but not enough to grab SEOs' attention  

The search engine’s share is small but some of its metrics are better than Bing’s, according to a third party analysis. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 17:30:18

Google AMP errors widely reported by webmasters and publishers  

Seeing AMP errors over the past few days, don’t run to fix them just yet – it might be a bug on Google’s end. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 13:59:14

Amazon advertising attribution: Here's how it works  

There are three dashboards on Amazon and each one tracks attribution differently. Here’s what you need to know about Seller Central, Advertising Console and Amazon DSP. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 08:31:37

Want to speak at SMX London? Here's how  

The agenda for our upcoming SMX London 2019 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 04:29:31

Learn how to build an online to offline attribution model for local businesses  

Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution stack. Please visit Search Engine Land for the full article.

what do you think? 2019-01-28 04:11:22

Fighting brand fatigue through A/B testing  

Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 17:36:40

Choosing a marketing automation platform  

Who are the major vendors? What should I be looking for? What are the costs? Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 16:49:01

Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.  

Here are the highlights from a Google webmaster event that happened in the Google NYC office last night. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 13:55:49

MarTech Today Research: A marketer's guide to enterprise SEO platforms  

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 11:18:03

SearchCap: Google updates, SEO education & A/B testing  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 08:35:53

How to keep your SEO team (and yourself) relevant  

Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 08:13:05

Entries are open for the 2019 Search Engine Land Awards  

Through March 8, get Super Early Bird rates on your entry fees for the industry’s most prestigious awards competition. Please visit Search Engine Land for the full article.

what do you think? 2019-01-25 07:19:41

Introducing SEO for developers. It's time.  

Let’s bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 22:53:37

Data: Google organic search CTRs decline on desktop, see big drop on phones  

Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 20:28:39

Google tells some advertisers it will handle their campaign management  

In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don’t opt out. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 18:07:07

SearchCap: Google Ads management, search click data & new writers  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 11:57:21

Search Engine Land adds technical, in-house SEO experts to team  

Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 09:03:04

4 building blocks to help your brand's SEO strategy succeed  

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 08:17:28

Bing Ads 2018 recap and insights for search marketers in the year ahead  

Columnist Christi Olson explains updates to Bing Ads scripts, multi-language targeting and Google Imports to stay up to date on both platforms. Please visit Search Engine Land for the full article.

what do you think? 2019-01-24 06:56:57

Amazon adds customer acquisition metrics for Sponsored Brands campaigns  

The “new-to-brand” set of metrics are also available for Amazon sellers’ display and video ad campaigns. Please visit Search Engine Land for the full article.

what do you think? 2019-01-23 21:25:12

Don't give up on Google Posts  

Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Please visit Search Engine Land for the full article.

what do you think? 2019-01-23 15:31:38

The Most Critical Google Ads (AdWords) Trends of 2019  

The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019. Please visit Search Engine Land for the full article.

what do you think? 2019-01-23 10:15:21

SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week  

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

what do you think? 2019-01-23 07:47:05

Get started with marketing automation–learn the terms you need to know  

Your cheat sheet to demystifying marketing automation. Please visit Search Engine Land for the full article.

what do you think? 2019-01-23 01:58:46